Are You Ready For This Year’s Super Bowl? How About Your Own?

Wow! The big game is only a week away. It’s hard to believe. It should be quite the game. Both the New England Patriots and New York Giants are great teams. It will be very exciting.

This coming week will be quite intense for both teams. Just like they’ve done for months, they will be planning and practicing hours on end on how to mount a solid offense to counteract the other’s defense, and the same on the defensive side. They both want to be capable of reacting to any possible situation that presents itself and achieve the ultimate goal of becoming the champions of Super Bowl XLVI .

You may be asking yourself what this has to do with Social Media and what we’re doing? Like the Super Bowl, we practice and prepare hours on end for what we’re doing.  We should be focusing on both mounting a sufficient offense to attract new business and a defensive strategy to fend off any competitors.  We also need to make sure that we have our “special teams” in place to capitalize and properly execute on any potential surprises that might arise. Also, as they will be doing in the game, we need to make adjustments on a quarterly basis so that we can become more productive and prosperous. We also need to enjoy a halftime where we can take some time away from the game and enjoy ourselves.

Unlike the Super Bowl, the final outcome for our business or personal “Super Bowl” won’t be known until the end of the year when we reflect on our annual performance. Did we have the correct strategies in place to grow our businesses?  Did we assess our performance on a quarterly basis and have new strategies and tactics in place to remain competitive? Did we keep score throughout the game and measure the right things?

As we enjoy the break before the big game, I can’t think of a better time to get our own game plans in shape to ensure that the points we’ve scored throughout the year have been maximized. We also want to surrender very few points, if any, to the competition.

Enjoy the game!



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