Author Archive

Marketing Lessons I Learned From My Paper Route You Can Use In 2017

January 1, 2017

Once again, as we start a new year, I can’t help but reflect on my many decades of involvement in marketing and sales. If you review my LinkedIn profile, you’ll understand.  Not on my LinkedIn profile, are the marketing and sales positions that I had as a kid that really have shaped where I am […]

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June 22, 2016

                                                                                  PRODUCERS ”STEP UP” FOR CHARITYThe Director of “Drum Line” is shooting a movie in […]

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Referral Marketing On Steroids- Best Finds From Best Friends

May 1, 2016

Referral marketing has been around since the start of commerce. Throughout history, those who bought products or used services and liked them would simply tell others of their great customer experience and recommend the business to their family and friends. Fast forward centuries later and little has changed in word-of-mouth-marketing. For instance, according to a […]

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Even Santa Knows Personalized Content WOWs Customers!

December 24, 2014

As we all know, there isn’t a day that goes by where we’re not being bombarded by content. It’s coming at us from all angles and very little of it is actually being consumed. A primary reason that most of us are not reading the material that we receive is that it really doesn’t address […]

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6 Life Lessons You Can Learn From Students

June 22, 2014

 I continue to have an insatiable thirst for learning. I guess it’s what keeps me young.  I also like to share motivational and inspirational quotes and tidbits with others, in addition to my content on marketing and sales. More importantly, I believe in helping others and, in particular, those who have helped me along the […]

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A Salute Worth Tweeting About On Social Media

February 11, 2014

As someone who endlessly searches the Internet and the media for inspirational stories and motivational quotes,  it isn’t often that I find one that results in my immediate action. This case was different!   Over the weekend, I saw a compelling story about Josh Hargis, a veteran of the war in Afghanistan.   I had […]

Posted in Charitable Causes, Social Media, Veterans No Comments »

Maximize Your Social- A Great Primer On Social Media

December 20, 2013

It’s been a pleasure knowing Neal Schaffer over the past several years , following him on the various Social Media platforms, and owning his books. I consider him as one of the foremost authorities in the Social Media area. I’ve never been disappointed in anything he’s done and Maximize Your Social is no exception. In […]

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Posted in Book Reviews, Social Media, Social Media Marketing No Comments »

How A Brick & Mortar Bookstore Makes Selling Books Fun: A Self-published Author’s Account. By Kevin Horgan

December 17, 2013

In the Internet era, so much has been lost due to the lack of personal contact and everything being done online.  It is a genuine pleasure to get out and meet and greet people who buy your product or services. I’ve been quite fortunate as the author of The March of the 18th: A Story of Crippled […]

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Posted in Book Marketing, Guest Blog Posts, Marketing, Sales No Comments »

29 Powerful Marketing Tools For Social Media Marketing [Infographic]

November 21, 2013

I continue to be amazed at the number of tools that are available for Social Media. To be quite honest with you, it’s tough to keep up, as it seems like a new one is introduced almost on a daily basis. Ian Cleary of Razor Social has done a great job of summarizing some of […]

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Tech Startup? Atlanta’s The Place To Be!

November 3, 2013

As someone who has been involved in the Tech community for over three decades, and most of that time here in Atlanta, I can honestly say that I’ve never seen such excitement in the Atlanta area in Tech. The number of startups I’ve encountered is incredible. There is certainly no lack of brilliant new ideas. […]

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Posted in Atlanta, Start-Ups, Tech, Venture Capital No Comments »