B2C

Mobile Marketing Just Might Be What You Need In 2013, In Addition To Social Media

Posted by on December 2, 2012 at 12:31 pm

Go Mobile? Everyone else is. Along with Social Media, it’s a tool you’ll want to use in 2013. We  all know how pervasive the use of email and Social Media has been in 2012 with significant increases in the use of the most popular platforms such as Facebook, Twitter, YouTube, and  LinkedIn. We’ve also seen [...]

Are You A Twitter #Hashtag Hussy?-Guest Blog Post by Sally Hughes

Posted by on August 22, 2012 at 8:51 am

While hash tags definitely serve a fine purpose in Twitter-ville inasmuch as they help your fellow tweeps understand what a particular tweet is REALLY about, if you find yourself abusing them, over-using them or – heaven forbid!- actually kinda pimping them, then YOU may in fact be a #Hashtag Hussy … The top ten warning [...]

Memorable Olympic Marketing Campaigns From London 2012: Cadillac ATS Campaign

Posted by on July 30, 2012 at 11:13 pm

Another day has come and gone at the  London Olympics. We’ll relive the outstanding events and the accomplishments of the athletes from today’s events at work tomorrow. There will be water cooler or coffee break discussions  where people will gather round and talk about the events and perhaps a commercial or two that really piqued [...]

Memorable Olympic Marketing Campaigns From London 2012: Liberty Mutual

Posted by on July 30, 2012 at 10:29 am

In a couple of weeks we’ll all be looking back and thinking about the London Olympics. We’ll relive the outstanding events and the accomplishments of the athletes. I can identify with this, as I still have fond memories of the Atlanta 1996 Olympics and vividly recall many of the events that I attended. In addition [...]

Three Key Business-To-Business Social Media and Website ROI Tools Guest Blog Post by Joy Levin

Posted by on July 18, 2012 at 4:44 pm

Marketers are finding that it’s no longer sufficient or helpful to track the number of followers, clicks, etc.. Those who are ahead of the curve have learned that there are some critical key performance indicators that should be in any business marketer’s toolbox when trying to maximize investments spent on social media and website development: [...]

Marketing Advantage Driven by Process and Quality- Guest Blog Post by Mike Caines

Posted by on June 22, 2012 at 5:11 pm

In the current economic environment all businesses — small and large alike — need an edge, something unique to help drive customers to their organization. I refer to that edge as a company’s “Unique Selling Proposition” (USP).  A company often touts that their products, services, employees, marketing strategy, location, or price is their USP. While [...]

The Additional 3P’s Of Marketing & Social Media You Need To Know! Guest Blog Post By Pamela Rossow

Posted by on June 18, 2012 at 3:27 pm

When it comes to social media and any type of marketing, content is king and engaging with your audience is imperative. You don’t want to just throw brand information “at” your followers. You want to share “with” them. Doing business now-a-days is more about “we” than “me.” Because of this reality, here are 3 additional [...]

Customer Service Response Starts Before Social Media

Posted by on May 20, 2012 at 3:39 pm

I continue to hear so many people talking about how Social Media is such a great tool for monitoring customer complaints and for responding to them. One of the most prominent in this space is Frank Eliason who led the @comcastcares efforts at Comcast and who just published a book on this topic, “@ Your [...]

White Paper: “On Customer Experience: Benefits. Best Practices. Truth.” Guest Post by Mike Wittenstein

Posted by on April 30, 2012 at 7:18 pm

“On Customer Experience: Benefits. Best Practices. Truth.”   On Customer Experience makes the case for adopting customer experience design as an enterprise level strategy. The white paper introduces the benefits of customer experience as a way to improve loyalty and improve brand performance. It includes a self-assessment checklist to learn if customer experience design is the right way to go and it [...]