Best Practices

A Grand Slam In Social Business Excellence

Posted by on January 31, 2013 at 5:40 pm

Regardless of whether you’re a fan of baseball or not, you’re probably aware of what a grand slam is and the significance it can make to a team’s success in running up the score and winning a game. I’d have to say that after reading “The Pursuit Of Social Business Excellence”, by Vala Afshar ( [...]

Will ERM Be Part Of Your Business and Marketing Plan in 2013?-Guest Blog Post by Gary Patterson

Posted by on November 26, 2012 at 8:17 pm

ERM Can Be Your Friend. It certainly is something worth considering as part of your overall business and marketing planning process for 2013. John Paul Getty, industrialist and Fortune magazine’s 1957 world’s richest living American, once said to the effect “Show me the problem and I’ll show you the solution.” ERM is all about taking [...]

Want To Look Good In Social Media?- Then Spell Words Correctly and Use Correct Grammar-> Guest Post by Betsy Rhame-Minor

Posted by on August 2, 2012 at 11:04 am

Recently a presidential candidate’s campaign misspelled “America” when launching a mobile application. Word spread quickly via the Internet, and the misspelled word, “Amercia,” was even trending on Twitter for a while. Though this mistake isn’t likely to harm this candidate’s credibility and professional reputation, it goes to show that even presidential candidates need a good [...]

Do You Need a New Client? Guest Blog Post by Jerry Robinson

Posted by on July 20, 2012 at 4:30 pm

From time to time during our day we think about stretching out of our existing customer base to see if there is a New Client Type or New Market that we should evaluate this on. Well, try this on: The Entertainment Business. Recently I came across a young man, a teenager who is beginning his career [...]

Marketing Advantage Driven by Process and Quality- Guest Blog Post by Mike Caines

Posted by on June 22, 2012 at 5:11 pm

In the current economic environment all businesses — small and large alike — need an edge, something unique to help drive customers to their organization. I refer to that edge as a company’s “Unique Selling Proposition” (USP).  A company often touts that their products, services, employees, marketing strategy, location, or price is their USP. While [...]

The Additional 3P’s Of Marketing & Social Media You Need To Know! Guest Blog Post By Pamela Rossow

Posted by on June 18, 2012 at 3:27 pm

When it comes to social media and any type of marketing, content is king and engaging with your audience is imperative. You don’t want to just throw brand information “at” your followers. You want to share “with” them. Doing business now-a-days is more about “we” than “me.” Because of this reality, here are 3 additional [...]

Customer Service Response Starts Before Social Media

Posted by on May 20, 2012 at 3:39 pm

I continue to hear so many people talking about how Social Media is such a great tool for monitoring customer complaints and for responding to them. One of the most prominent in this space is Frank Eliason who led the @comcastcares efforts at Comcast and who just published a book on this topic, “@ Your [...]

White Paper: “On Customer Experience: Benefits. Best Practices. Truth.” Guest Post by Mike Wittenstein

Posted by on April 30, 2012 at 7:18 pm

“On Customer Experience: Benefits. Best Practices. Truth.”   On Customer Experience makes the case for adopting customer experience design as an enterprise level strategy. The white paper introduces the benefits of customer experience as a way to improve loyalty and improve brand performance. It includes a self-assessment checklist to learn if customer experience design is the right way to go and it [...]

Creating A Customer For Life- A Company To Emulate->Singapore Airlines

Posted by on April 15, 2012 at 6:39 pm

One of the most valuable things that any marketer can do for his or her firm is to help create a customer for life. With the cost of acquiring a new customer being so high this makes a lot of sense. Unfortunately, most companies do not know how to do this very effectively and lose [...]