Branding

Let’s Stop The Gaming of LinkedIn- Keyword/Job Title Abuse Run Amuck

Posted by on April 2, 2013 at 11:29 am

It’s been a year or so since I published an original blog post on the keyword and job title abuse on LinkedIn, but nothing has changed. In fact, it appears to be getting worse and LinkedIn has failed to do anything about it.  When will LinkedIn wake up and stop people from gaming the system [...]

Personal Branding: A Critical Key For Success In The Social Media Era

Posted by on March 12, 2013 at 10:43 am

Whether you like it or not, we are not only in the Social Media Era, but the era of temp or contract work. Whereas this previously had negative connotations, as a recent Fast Company article pointed out, temp is no longer a four-letter word. Unlike years ago when joining a firm meant many years of [...]

How To Get Rid Of Those Unwanted Endorsements On LinkedIn

Posted by on September 30, 2012 at 4:18 pm

Over the past couple of days, I have received a number of emails and phone calls concerning the LinkedIn endorsements feature. While I think it’s a great addition, as indicated in my recent blog post, Six Tips For Using LinkedIn Endorsements, there are some inherent problems with it that a user might need to address. [...]

Six Tips For Using LinkedIn Endorsements

Posted by on September 28, 2012 at 8:05 pm

Want to further enhance your “Social Proof” and online credibility? Want to have your achievements and accomplishments validated by others and not being simply viewed as just something which you’re boasting about? LinkedIn now makes it a lot easier. LinkedIn Endorsements As a LinkedIn user, you’re probably well aware of the many changes which LinkedIn [...]

Memorable Olympic Marketing Campaigns From London 2012: Cadillac ATS Campaign

Posted by on July 30, 2012 at 11:13 pm

Another day has come and gone at the  London Olympics. We’ll relive the outstanding events and the accomplishments of the athletes from today’s events at work tomorrow. There will be water cooler or coffee break discussions  where people will gather round and talk about the events and perhaps a commercial or two that really piqued [...]

Memorable Olympic Marketing Campaigns From London 2012: Liberty Mutual

Posted by on July 30, 2012 at 10:29 am

In a couple of weeks we’ll all be looking back and thinking about the London Olympics. We’ll relive the outstanding events and the accomplishments of the athletes. I can identify with this, as I still have fond memories of the Atlanta 1996 Olympics and vividly recall many of the events that I attended. In addition [...]

White Paper: “On Customer Experience: Benefits. Best Practices. Truth.” Guest Post by Mike Wittenstein

Posted by on April 30, 2012 at 7:18 pm

“On Customer Experience: Benefits. Best Practices. Truth.”   On Customer Experience makes the case for adopting customer experience design as an enterprise level strategy. The white paper introduces the benefits of customer experience as a way to improve loyalty and improve brand performance. It includes a self-assessment checklist to learn if customer experience design is the right way to go and it [...]

LinkedIn-Let’s Cut The Crap And Clean-Up The Keyword Abuse!

Posted by on March 9, 2012 at 5:00 pm

I love LinkedIn and have been an avid user of it for 6 years. I have greatly valued it as a useful tool, but I’m now becoming extremely alarmed at the total disregard which some users have for it and how they’re abusing it. This is quite evident by those who are now gaming the [...]