Brands

Keeping Your Brand Relevant In Today’s Commodity-Driven Marketplace- Guest Blog Post By Rick Steinbrenner

Posted by on January 22, 2012 at 9:04 pm

Alot has been written about the decline of “legacy” national brands and the rise of “new age” and/or store brands.  The combination of both retailer and manufacturer consolidation combined with shareholder pressure to have successive quarterly earnings growth has done a lot to commoditize the consumer product businesses both in consumer package goods and consumer [...]