Business Practices

Let’s Stop The Gaming of LinkedIn- Keyword/Job Title Abuse Run Amuck

Posted by on April 2, 2013 at 11:29 am

It’s been a year or so since I published an original blog post on the keyword and job title abuse on LinkedIn, but nothing has changed. In fact, it appears to be getting worse and LinkedIn has failed to do anything about it.  When will LinkedIn wake up and stop people from gaming the system [...]

A Grand Slam In Social Business Excellence

Posted by on January 31, 2013 at 5:40 pm

Regardless of whether you’re a fan of baseball or not, you’re probably aware of what a grand slam is and the significance it can make to a team’s success in running up the score and winning a game. I’d have to say that after reading “The Pursuit Of Social Business Excellence”, by Vala Afshar ( [...]

Will ERM Be Part Of Your Business and Marketing Plan in 2013?-Guest Blog Post by Gary Patterson

Posted by on November 26, 2012 at 8:17 pm

ERM Can Be Your Friend. It certainly is something worth considering as part of your overall business and marketing planning process for 2013. John Paul Getty, industrialist and Fortune magazine’s 1957 world’s richest living American, once said to the effect “Show me the problem and I’ll show you the solution.” ERM is all about taking [...]

83 Million Facebook Accounts Are Reportedly Fake- How Many Fake Likes Does That Translate Into?

Posted by on August 2, 2012 at 2:24 pm

BUY Facebook LIKES. BUY Twitter FOLLOWERS.  How many have seen the rapid proliferation in services selling them? As reported today in Mashable,  some 83 million out of Facebook‘s 955 million monthly user accounts are bogus.  This was revealed in a recent 10-Q filing by Facebook, so it is a matter of public record. The 8.7% [...]

Do You Need a New Client? Guest Blog Post by Jerry Robinson

Posted by on July 20, 2012 at 4:30 pm

From time to time during our day we think about stretching out of our existing customer base to see if there is a New Client Type or New Market that we should evaluate this on. Well, try this on: The Entertainment Business. Recently I came across a young man, a teenager who is beginning his career [...]

Marketing Advantage Driven by Process and Quality- Guest Blog Post by Mike Caines

Posted by on June 22, 2012 at 5:11 pm

In the current economic environment all businesses — small and large alike — need an edge, something unique to help drive customers to their organization. I refer to that edge as a company’s “Unique Selling Proposition” (USP).  A company often touts that their products, services, employees, marketing strategy, location, or price is their USP. While [...]

White Paper: “On Customer Experience: Benefits. Best Practices. Truth.” Guest Post by Mike Wittenstein

Posted by on April 30, 2012 at 7:18 pm

“On Customer Experience: Benefits. Best Practices. Truth.”   On Customer Experience makes the case for adopting customer experience design as an enterprise level strategy. The white paper introduces the benefits of customer experience as a way to improve loyalty and improve brand performance. It includes a self-assessment checklist to learn if customer experience design is the right way to go and it [...]

Contingency Plan- Do You Have One For All Aspects Of Your Business?

Posted by on April 16, 2012 at 9:16 am

Regardless what business you’re in, it is imperative that you look at all aspects of your business and see what can go wrong and try to minimize any possible disruptions for you or your customers. This may be as simple as backing up your hard drive to ensure that you aren’t down for a number [...]