Over the years many (many) people have asked me how to pitch to an Angel Investor for funding. To me it is very simple. As Tom Cruise said “Show me the MONEY,” Simply put an Angel Investor wants a clear, crisp and compelling path to how they are going to make much more money in a risky [...]
ERM Can Be Your Friend. It certainly is something worth considering as part of your overall business and marketing planning process for 2013. John Paul Getty, industrialist and Fortune magazine’s 1957 world’s richest living American, once said to the effect “Show me the problem and I’ll show you the solution.” ERM is all about taking [...]
In its third year, Digital Atlanta was filled with educational workshops, networking opportunities and product demonstrations in one convenient location, Atlantic Station, for five days. During this time, the various corporate directors of Digital Marketing, Mobile Solutions and Digital Experience stressed the need to develop messaging content with responsive design. One of the sessions covering [...]
“When opportunity knocks, it’s too late to prepare!” –John Wooden The words from the venerable Coach John Wooden never rang truer than they do today! Are you ready? Do you show up ready for success no matter what? Long before you secure that interview, showing up ready wherever you go means you LOOK READY for [...]
While hash tags definitely serve a fine purpose in Twitter-ville inasmuch as they help your fellow tweeps understand what a particular tweet is REALLY about, if you find yourself abusing them, over-using them or – heaven forbid!- actually kinda pimping them, then YOU may in fact be a #Hashtag Hussy … The top ten warning [...]
We’ve all seen them, and you may have even sent some. Trouble inducing tweets have been the undoing of several high-profile people and others you’ll never meet. The media is full of cautionary tales about lost jobs, dashed ambitions and worse, yet somehow these Tweets keep coming. Just in case you need a refresher, [...]
Recently a presidential candidate’s campaign misspelled “America” when launching a mobile application. Word spread quickly via the Internet, and the misspelled word, “Amercia,” was even trending on Twitter for a while. Though this mistake isn’t likely to harm this candidate’s credibility and professional reputation, it goes to show that even presidential candidates need a good [...]
Fortunately, it’s been many years since either one of my kids has needed a diaper change, but no matter how old my children get, I will always be a mom. It’s one job title that never gets retired. Unlike most jobs in our economy, parenting is one position that has no financial remuneration. In spite [...]
In the current economic environment all businesses — small and large alike — need an edge, something unique to help drive customers to their organization. I refer to that edge as a company’s “Unique Selling Proposition” (USP). A company often touts that their products, services, employees, marketing strategy, location, or price is their USP. While [...]
Mobile devices (ex. smartphones and tablets) are equipped with social media applications that allow crisis communicators the opportunity to create, curate, and disseminate information to impacted stakeholders during a crisis. This information can be shared through visual (photos and videos), textual (press releases and statements), or geolocation applications (crowdsourcing capabilities) to reduce levels of uncertainty. [...]
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