Guest Blog Posts

How A Brick & Mortar Bookstore Makes Selling Books Fun: A Self-published Author’s Account. By Kevin Horgan

Posted by on December 17, 2013 at 8:31 pm

In the Internet era, so much has been lost due to the lack of personal contact and everything being done online.  It is a genuine pleasure to get out and meet and greet people who buy your product or services. I’ve been quite fortunate as the author of The March of the 18th: A Story of Crippled [...]

How to Pitch to an Angel Investor- Guest Blog Post by Alan W. Urech

Posted by on March 19, 2013 at 7:53 pm

Over the years many (many) people have asked me how to pitch to an Angel Investor for funding. To me it is very simple. As Tom Cruise said “Show me the MONEY,”   Simply put an Angel Investor wants a clear, crisp and compelling path to how they are going to make much more money in a risky [...]

Will ERM Be Part Of Your Business and Marketing Plan in 2013?-Guest Blog Post by Gary Patterson

Posted by on November 26, 2012 at 8:17 pm

ERM Can Be Your Friend. It certainly is something worth considering as part of your overall business and marketing planning process for 2013. John Paul Getty, industrialist and Fortune magazine’s 1957 world’s richest living American, once said to the effect “Show me the problem and I’ll show you the solution.” ERM is all about taking [...]

Determining True Motivation for Content Stressed at Digital Atlanta- Guest Blog Post by Chet Bertolli

Posted by on November 4, 2012 at 10:37 am

In its third year, Digital Atlanta was filled with educational workshops, networking opportunities and product demonstrations in one convenient location, Atlantic Station, for five days. During this time, the various corporate directors of Digital Marketing, Mobile Solutions and Digital Experience stressed the need to develop messaging content with responsive design. One of the sessions covering [...]

The Marketing and Branding of YOU – 3 Strategies for Job Seeker Success->Guest Blog Post by Karen C. Hughes

Posted by on August 22, 2012 at 9:16 am

“When opportunity knocks, it’s too late to prepare!” –John Wooden The words from the venerable Coach John Wooden never rang truer than they do today! Are you ready?  Do you show up ready for success no matter what? Long before you secure that interview, showing up ready wherever you go means you LOOK READY for [...]

Are You A Twitter #Hashtag Hussy?-Guest Blog Post by Sally Hughes

Posted by on August 22, 2012 at 8:51 am

While hash tags definitely serve a fine purpose in Twitter-ville inasmuch as they help your fellow tweeps understand what a particular tweet is REALLY about, if you find yourself abusing them, over-using them or – heaven forbid!- actually kinda pimping them, then YOU may in fact be a #Hashtag Hussy … The top ten warning [...]

5 Terrible Tweets…and How to Avoid Them-> Guest Blog Post by Joellyn “Joey” Sargent

Posted by on August 3, 2012 at 6:42 pm

We’ve all seen them, and you may have even sent some. Trouble inducing tweets have been the undoing of several high-profile people and others you’ll never meet. The media is full of cautionary tales about lost jobs, dashed ambitions and worse, yet somehow these Tweets keep coming.     Just in case you need a refresher, [...]

Want To Look Good In Social Media?- Then Spell Words Correctly and Use Correct Grammar-> Guest Post by Betsy Rhame-Minor

Posted by on August 2, 2012 at 11:04 am

Recently a presidential candidate’s campaign misspelled “America” when launching a mobile application. Word spread quickly via the Internet, and the misspelled word, “Amercia,” was even trending on Twitter for a while. Though this mistake isn’t likely to harm this candidate’s credibility and professional reputation, it goes to show that even presidential candidates need a good [...]

Careers: How Stay-at-Home Moms Can Market Themselves for Return to Paid Employment Guest Blog Post by Michelle Hutchinson

Posted by on June 26, 2012 at 6:43 am

Fortunately, it’s been many years since either one of my kids has needed a diaper change, but no matter how old my children get, I will always be a mom. It’s one job title that never gets retired. Unlike most jobs in our economy, parenting is one position that has no financial remuneration. In spite [...]

Marketing Advantage Driven by Process and Quality- Guest Blog Post by Mike Caines

Posted by on June 22, 2012 at 5:11 pm

In the current economic environment all businesses — small and large alike — need an edge, something unique to help drive customers to their organization. I refer to that edge as a company’s “Unique Selling Proposition” (USP).  A company often touts that their products, services, employees, marketing strategy, location, or price is their USP. While [...]