Guest Blog Posts

Power of Community and Gaming Principles: Challenges and Opportunities for Strategic Communicators Guest Blog Post by Karen Freberg

Posted by on May 20, 2012 at 4:45 pm

Mobile devices (ex. smartphones and tablets) are equipped with social media applications that allow crisis communicators the opportunity to create, curate, and disseminate information to impacted stakeholders during a crisis. This information can be shared through visual (photos and videos), textual (press releases and statements), or geolocation applications (crowdsourcing capabilities) to reduce levels of uncertainty. […]

White Paper: “On Customer Experience: Benefits. Best Practices. Truth.” Guest Post by Mike Wittenstein

Posted by on April 30, 2012 at 7:18 pm

“On Customer Experience: Benefits. Best Practices. Truth.”   On Customer Experience makes the case for adopting customer experience design as an enterprise level strategy. The white paper introduces the benefits of customer experience as a way to improve loyalty and improve brand performance. It includes a self-assessment checklist to learn if customer experience design is the right way to go and it […]

In This Social Media Era, How Much Of Your Business Is By Referral? Guest Post By Emile Paradis

Posted by on February 13, 2012 at 10:47 am

Even in this era of so much emphasis on Social Media, including Facebook, Twitter, LinkedIn, YouTube and other channels as lead generators, I often hear from people that their new business opportunities still come almost 100% by referral. This is particularly true for small businesses. While 100% may be the goal, usually the real number […]

Do your Customers Trust You and Does it Matter?-Guest Blog Post by John Colley

Posted by on February 10, 2012 at 10:31 am

  Online marketing is in many ways objective and measurable, but it is also as much an art as a science.  Grasping the subjective and defining intangibles is always difficult and this applies to the concept of Trust in Online Marketing. If Gasoline powers Cars If Electricity powers Light Bulbs Then Trust powers Social Media. […]

Training for the Social Media Super Bowl- Guest Post: Kaitlyn Nakagoshi, The University of San Francisco

Posted by on January 31, 2012 at 6:00 pm

Training for the Social Media Super Bowl With the playoffs over and Super Bowl Sunday drawing near, many fans are looking forward not only to watching two great teams square off, but to the entertainment value of this year’s commercials. What better time to reflect on last year’s Super Bowl advertising winners and losers and to […]

Keeping Your Brand Relevant In Today’s Commodity-Driven Marketplace- Guest Blog Post By Rick Steinbrenner

Posted by on January 22, 2012 at 9:04 pm

Alot has been written about the decline of “legacy” national brands and the rise of “new age” and/or store brands.  The combination of both retailer and manufacturer consolidation combined with shareholder pressure to have successive quarterly earnings growth has done a lot to commoditize the consumer product businesses both in consumer package goods and consumer […]

Video Will Rock Your World- Guest Blog Post By Tim Forrest

Posted by on January 17, 2012 at 9:50 am

Why use Video on your site? The #1 reason video is a part of my site is it works! You can begin with a basic video and grow your efforts over time. Video has grown my consulting business internationally and can help most companies that provide a service to businesses and/or consumers. Three of my top […]