Marketing Lessons I Learned From My Paper Route You Can Use In 2017

Posted by on January 1, 2017 at 5:33 pm

Once again, as we start a new year, I can’t help but reflect on my many decades of involvement in marketing and sales. If you review my LinkedIn profile, you’ll understand.  Not on my LinkedIn profile, are the marketing and sales positions that I had as a kid that really have shaped where I am […]

Referral Marketing On Steroids- Best Finds From Best Friends

Posted by on May 1, 2016 at 9:52 am

Referral marketing has been around since the start of commerce. Throughout history, those who bought products or used services and liked them would simply tell others of their great customer experience and recommend the business to their family and friends. Fast forward centuries later and little has changed in word-of-mouth-marketing. For instance, according to a […]

Even Santa Knows Personalized Content WOWs Customers!

Posted by on December 24, 2014 at 5:57 am

As we all know, there isn’t a day that goes by where we’re not being bombarded by content. It’s coming at us from all angles and very little of it is actually being consumed. A primary reason that most of us are not reading the material that we receive is that it really doesn’t address […]

How A Brick & Mortar Bookstore Makes Selling Books Fun: A Self-published Author’s Account. By Kevin Horgan

Posted by on December 17, 2013 at 8:31 pm

In the Internet era, so much has been lost due to the lack of personal contact and everything being done online.  It is a genuine pleasure to get out and meet and greet people who buy your product or services. I’ve been quite fortunate as the author of The March of the 18th: A Story of Crippled […]

29 Powerful Marketing Tools For Social Media Marketing [Infographic]

Posted by on November 21, 2013 at 4:04 pm

I continue to be amazed at the number of tools that are available for Social Media. To be quite honest with you, it’s tough to keep up, as it seems like a new one is introduced almost on a daily basis. Ian Cleary of Razor Social has done a great job of summarizing some of […]

RIP LinkedIn Signal

Posted by on July 23, 2013 at 12:51 pm

                                                                                              Like so many other features that I’ve enjoyed […]

Marketing That Makes You Money!

Posted by on July 9, 2013 at 10:08 am

  MARKETING THAT MAKES YOU MONEY! I realize it’s not your typical title for a blog post, but after having read David Newman’s book, Do It! Marketing, I’m thoroughly convinced that if you follow a number of the 77 instant-action ideas that David provides that you will see clear benefits to your business and make […]

Even In The Social Media Era, Business Is Still A Contact Sport

Posted by on May 13, 2013 at 3:53 pm

 It’s amazing how people tend to become so enamored with Social Media, and all of the benefits attributable to it, that they completely neglect the fact that most businesses rely on contact with other individuals to close the sale. Like football, business is still a contact sport, even in the Social Media era.     […]

The 9P’s of Marketing- A Framework for the Social Media Era

Posted by on March 16, 2013 at 3:12 pm

For so many years, those who have been engaged in the marketing profession, have always used the 4P’s as the basic framework for their work in this area. This concept, however, has been challenged in recent years by many Social Media pundits as being irrelevant in this era of two-communication and direct engagement with audiences. […]

Delta’s New iPad App- A Real Winner For Travelers And Social Media Lovers

Posted by on January 14, 2013 at 1:18 pm

As a loyal customer of Delta Air Lines for many years, and someone who has spent many months during my career in the air, I was quite delighted to learn today of Delta’s new Fly Delta for iPad App. What a gem! Some real thought went into it and it extremely well done. More importantly, […]