Marketing

How A Brick & Mortar Bookstore Makes Selling Books Fun: A Self-published Author’s Account. By Kevin Horgan

Posted by on December 17, 2013 at 8:31 pm

In the Internet era, so much has been lost due to the lack of personal contact and everything being done online.  It is a genuine pleasure to get out and meet and greet people who buy your product or services. I’ve been quite fortunate as the author of The March of the 18th: A Story of Crippled [...]

29 Powerful Marketing Tools For Social Media Marketing [Infographic]

Posted by on November 21, 2013 at 4:04 pm

I continue to be amazed at the number of tools that are available for Social Media. To be quite honest with you, it’s tough to keep up, as it seems like a new one is introduced almost on a daily basis. Ian Cleary of Razor Social has done a great job of summarizing some of [...]

RIP LinkedIn Signal

Posted by on July 23, 2013 at 12:51 pm

                                                                                              Like so many other features that I’ve enjoyed [...]

Marketing That Makes You Money!

Posted by on July 9, 2013 at 10:08 am

  MARKETING THAT MAKES YOU MONEY! I realize it’s not your typical title for a blog post, but after having read David Newman’s book, Do It! Marketing, I’m thoroughly convinced that if you follow a number of the 77 instant-action ideas that David provides that you will see clear benefits to your business and make [...]

Even In The Social Media Era, Business Is Still A Contact Sport

Posted by on May 13, 2013 at 3:53 pm

 It’s amazing how people tend to become so enamored with Social Media, and all of the benefits attributable to it, that they completely neglect the fact that most businesses rely on contact with other individuals to close the sale. Like football, business is still a contact sport, even in the Social Media era.     [...]

The 9P’s of Marketing- A Framework for the Social Media Era

Posted by on March 16, 2013 at 3:12 pm

For so many years, those who have been engaged in the marketing profession, have always used the 4P’s as the basic framework for their work in this area. This concept, however, has been challenged in recent years by many Social Media pundits as being irrelevant in this era of two-communication and direct engagement with audiences. [...]

Delta’s New iPad App- A Real Winner For Travelers And Social Media Lovers

Posted by on January 14, 2013 at 1:18 pm

As a loyal customer of Delta Air Lines for many years, and someone who has spent many months during my career in the air, I was quite delighted to learn today of Delta’s new Fly Delta for iPad App. What a gem! Some real thought went into it and it extremely well done. More importantly, [...]

The State Of Social Media 2012 [Infographic]

Posted by on December 23, 2012 at 6:11 am
The State of Social Media 2012 by The SEO Company

As we close out 2012, it is nice to reflect back on what we’ve done over the past year. I’m sure that it has been a year of challenges, but also one of many accomplishments for so many of you. It’s probably nice for an awful lot of us to be able to take the [...]

Mobile Marketing Just Might Be What You Need In 2013, In Addition To Social Media

Posted by on December 2, 2012 at 12:31 pm

Go Mobile? Everyone else is. Along with Social Media, it’s a tool you’ll want to use in 2013. We  all know how pervasive the use of email and Social Media has been in 2012 with significant increases in the use of the most popular platforms such as Facebook, Twitter, YouTube, and  LinkedIn. We’ve also seen [...]

Will ERM Be Part Of Your Business and Marketing Plan in 2013?-Guest Blog Post by Gary Patterson

Posted by on November 26, 2012 at 8:17 pm

ERM Can Be Your Friend. It certainly is something worth considering as part of your overall business and marketing planning process for 2013. John Paul Getty, industrialist and Fortune magazine’s 1957 world’s richest living American, once said to the effect “Show me the problem and I’ll show you the solution.” ERM is all about taking [...]