It’s amazing how people tend to become so enamored with Social Media, and all of the benefits attributable to it, that they completely neglect the fact that most businesses rely on contact with other individuals to close the sale. Like football, business is still a contact sport, even in the Social Media era. [...]
For so many years, those who have been engaged in the marketing profession, have always used the 4P’s as the basic framework for their work in this area. This concept, however, has been challenged in recent years by many Social Media pundits as being irrelevant in this era of two-communication and direct engagement with audiences. [...]
As a loyal customer of Delta Air Lines for many years, and someone who has spent many months during my career in the air, I was quite delighted to learn today of Delta’s new Fly Delta for iPad App. What a gem! Some real thought went into it and it extremely well done. More importantly, [...]
As we close out 2012, it is nice to reflect back on what we’ve done over the past year. I’m sure that it has been a year of challenges, but also one of many accomplishments for so many of you. It’s probably nice for an awful lot of us to be able to take the [...]
Go Mobile? Everyone else is. Along with Social Media, it’s a tool you’ll want to use in 2013. We all know how pervasive the use of email and Social Media has been in 2012 with significant increases in the use of the most popular platforms such as Facebook, Twitter, YouTube, and LinkedIn. We’ve also seen [...]
ERM Can Be Your Friend. It certainly is something worth considering as part of your overall business and marketing planning process for 2013. John Paul Getty, industrialist and Fortune magazine’s 1957 world’s richest living American, once said to the effect “Show me the problem and I’ll show you the solution.” ERM is all about taking [...]
In its third year, Digital Atlanta was filled with educational workshops, networking opportunities and product demonstrations in one convenient location, Atlantic Station, for five days. During this time, the various corporate directors of Digital Marketing, Mobile Solutions and Digital Experience stressed the need to develop messaging content with responsive design. One of the sessions covering [...]
Recently a presidential candidate’s campaign misspelled “America” when launching a mobile application. Word spread quickly via the Internet, and the misspelled word, “Amercia,” was even trending on Twitter for a while. Though this mistake isn’t likely to harm this candidate’s credibility and professional reputation, it goes to show that even presidential candidates need a good [...]
Another day has come and gone at the London Olympics. We’ll relive the outstanding events and the accomplishments of the athletes from today’s events at work tomorrow. There will be water cooler or coffee break discussions where people will gather round and talk about the events and perhaps a commercial or two that really piqued [...]
In a couple of weeks we’ll all be looking back and thinking about the London Olympics. We’ll relive the outstanding events and the accomplishments of the athletes. I can identify with this, as I still have fond memories of the Atlanta 1996 Olympics and vividly recall many of the events that I attended. In addition [...]
Sign-up Today and Sheehan Marketing Strategies will send you "31 Days of Action Items for Company Growth!" NOW!
