Marketing

The State Of Social Media 2012 [Infographic]

Posted by on December 23, 2012 at 6:11 am
The State of Social Media 2012 by The SEO Company

As we close out 2012, it is nice to reflect back on what we’ve done over the past year. I’m sure that it has been a year of challenges, but also one of many accomplishments for so many of you. It’s probably nice for an awful lot of us to be able to take the […]

Mobile Marketing Just Might Be What You Need In 2013, In Addition To Social Media

Posted by on December 2, 2012 at 12:31 pm

Go Mobile? Everyone else is. Along with Social Media, it’s a tool you’ll want to use in 2013. We  all know how pervasive the use of email and Social Media has been in 2012 with significant increases in the use of the most popular platforms such as Facebook, Twitter, YouTube, and  LinkedIn. We’ve also seen […]

Will ERM Be Part Of Your Business and Marketing Plan in 2013?-Guest Blog Post by Gary Patterson

Posted by on November 26, 2012 at 8:17 pm

ERM Can Be Your Friend. It certainly is something worth considering as part of your overall business and marketing planning process for 2013. John Paul Getty, industrialist and Fortune magazine’s 1957 world’s richest living American, once said to the effect “Show me the problem and I’ll show you the solution.” ERM is all about taking […]

Determining True Motivation for Content Stressed at Digital Atlanta- Guest Blog Post by Chet Bertolli

Posted by on November 4, 2012 at 10:37 am

In its third year, Digital Atlanta was filled with educational workshops, networking opportunities and product demonstrations in one convenient location, Atlantic Station, for five days. During this time, the various corporate directors of Digital Marketing, Mobile Solutions and Digital Experience stressed the need to develop messaging content with responsive design. One of the sessions covering […]

Want To Look Good In Social Media?- Then Spell Words Correctly and Use Correct Grammar-> Guest Post by Betsy Rhame-Minor

Posted by on August 2, 2012 at 11:04 am

Recently a presidential candidate’s campaign misspelled “America” when launching a mobile application. Word spread quickly via the Internet, and the misspelled word, “Amercia,” was even trending on Twitter for a while. Though this mistake isn’t likely to harm this candidate’s credibility and professional reputation, it goes to show that even presidential candidates need a good […]

Memorable Olympic Marketing Campaigns From London 2012: Cadillac ATS Campaign

Posted by on July 30, 2012 at 11:13 pm

Another day has come and gone at the  London Olympics. We’ll relive the outstanding events and the accomplishments of the athletes from today’s events at work tomorrow. There will be water cooler or coffee break discussions  where people will gather round and talk about the events and perhaps a commercial or two that really piqued […]

Memorable Olympic Marketing Campaigns From London 2012: Liberty Mutual

Posted by on July 30, 2012 at 10:29 am

In a couple of weeks we’ll all be looking back and thinking about the London Olympics. We’ll relive the outstanding events and the accomplishments of the athletes. I can identify with this, as I still have fond memories of the Atlanta 1996 Olympics and vividly recall many of the events that I attended. In addition […]

Do You Need a New Client? Guest Blog Post by Jerry Robinson

Posted by on July 20, 2012 at 4:30 pm

From time to time during our day we think about stretching out of our existing customer base to see if there is a New Client Type or New Market that we should evaluate this on. Well, try this on: The Entertainment Business. Recently I came across a young man, a teenager who is beginning his career […]

Careers: How Stay-at-Home Moms Can Market Themselves for Return to Paid Employment Guest Blog Post by Michelle Hutchinson

Posted by on June 26, 2012 at 6:43 am

Fortunately, it’s been many years since either one of my kids has needed a diaper change, but no matter how old my children get, I will always be a mom. It’s one job title that never gets retired. Unlike most jobs in our economy, parenting is one position that has no financial remuneration. In spite […]

Marketing Advantage Driven by Process and Quality- Guest Blog Post by Mike Caines

Posted by on June 22, 2012 at 5:11 pm

In the current economic environment all businesses — small and large alike — need an edge, something unique to help drive customers to their organization. I refer to that edge as a company’s “Unique Selling Proposition” (USP).  A company often touts that their products, services, employees, marketing strategy, location, or price is their USP. While […]