Mobile Marketing

A Grand Slam In Social Business Excellence

Posted by on January 31, 2013 at 5:40 pm

Regardless of whether you’re a fan of baseball or not, you’re probably aware of what a grand slam is and the significance it can make to a team’s success in running up the score and winning a game. I’d have to say that after reading “The Pursuit Of Social Business Excellence”, by Vala Afshar ( [...]

Communication In The Mobile, 160 Character Or Less, World Of Marketing

Posted by on January 15, 2013 at 5:50 pm

Perhaps not since  the late 1400’s, when Johannes Gutenberg invented the printing press, has communications undergone such a significant change than it has since the introduction and adoption of 160 character text messages. This so-called SMS concept, or more commonly known as text messaging, was first developed in 1984 by Friedhelm Hillebrand and Bernard Ghillebaert as a [...]

Mobile Marketing Just Might Be What You Need In 2013, In Addition To Social Media

Posted by on December 2, 2012 at 12:31 pm

Go Mobile? Everyone else is. Along with Social Media, it’s a tool you’ll want to use in 2013. We  all know how pervasive the use of email and Social Media has been in 2012 with significant increases in the use of the most popular platforms such as Facebook, Twitter, YouTube, and  LinkedIn. We’ve also seen [...]