Quality

Want To Look Good In Social Media?- Then Spell Words Correctly and Use Correct Grammar-> Guest Post by Betsy Rhame-Minor

Posted by on August 2, 2012 at 11:04 am

Recently a presidential candidate’s campaign misspelled “America” when launching a mobile application. Word spread quickly via the Internet, and the misspelled word, “Amercia,” was even trending on Twitter for a while. Though this mistake isn’t likely to harm this candidate’s credibility and professional reputation, it goes to show that even presidential candidates need a good [...]

Marketing Advantage Driven by Process and Quality- Guest Blog Post by Mike Caines

Posted by on June 22, 2012 at 5:11 pm

In the current economic environment all businesses — small and large alike — need an edge, something unique to help drive customers to their organization. I refer to that edge as a company’s “Unique Selling Proposition” (USP).  A company often touts that their products, services, employees, marketing strategy, location, or price is their USP. While [...]