It’s hard to believe that we’re closing in on the end of January. This month has really passed very quickly. For anyone seriously engaged in marketing and social media, it’s probably seemed like a real blur given the speed at which social media moves. Have you neglected to put a plan in place? Nevertheless, [...]
As we close out 2012, it is nice to reflect back on what we’ve done over the past year. I’m sure that it has been a year of challenges, but also one of many accomplishments for so many of you. It’s probably nice for an awful lot of us to be able to take the [...]
In its third year, Digital Atlanta was filled with educational workshops, networking opportunities and product demonstrations in one convenient location, Atlantic Station, for five days. During this time, the various corporate directors of Digital Marketing, Mobile Solutions and Digital Experience stressed the need to develop messaging content with responsive design. One of the sessions covering [...]
While hash tags definitely serve a fine purpose in Twitter-ville inasmuch as they help your fellow tweeps understand what a particular tweet is REALLY about, if you find yourself abusing them, over-using them or – heaven forbid!- actually kinda pimping them, then YOU may in fact be a #Hashtag Hussy … The top ten warning [...]
When it comes to social media and any type of marketing, content is king and engaging with your audience is imperative. You don’t want to just throw brand information “at” your followers. You want to share “with” them. Doing business now-a-days is more about “we” than “me.” Because of this reality, here are 3 additional [...]
Even in this era of so much emphasis on Social Media, including Facebook, Twitter, LinkedIn, YouTube and other channels as lead generators, I often hear from people that their new business opportunities still come almost 100% by referral. This is particularly true for small businesses. While 100% may be the goal, usually the real number [...]
Online marketing is in many ways objective and measurable, but it is also as much an art as a science. Grasping the subjective and defining intangibles is always difficult and this applies to the concept of Trust in Online Marketing. If Gasoline powers Cars If Electricity powers Light Bulbs Then Trust powers Social Media. [...]
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