Social Media

Even Santa Knows Personalized Content WOWs Customers!

Posted by on December 24, 2014 at 5:57 am

As we all know, there isn’t a day that goes by where we’re not being bombarded by content. It’s coming at us from all angles and very little of it is actually being consumed. A primary reason that most of us are not reading the material that we receive is that it really doesn’t address […]

A Salute Worth Tweeting About On Social Media

Posted by on February 11, 2014 at 3:26 pm

As someone who endlessly searches the Internet and the media for inspirational stories and motivational quotes,  it isn’t often that I find one that results in my immediate action. This case was different!   Over the weekend, I saw a compelling story about Josh Hargis, a veteran of the war in Afghanistan.   I had […]

Maximize Your Social- A Great Primer On Social Media

Posted by on December 20, 2013 at 8:18 pm

It’s been a pleasure knowing Neal Schaffer over the past several years , following him on the various Social Media platforms, and owning his books. I consider him as one of the foremost authorities in the Social Media area. I’ve never been disappointed in anything he’s done and Maximize Your Social is no exception. In […]

29 Powerful Marketing Tools For Social Media Marketing [Infographic]

Posted by on November 21, 2013 at 4:04 pm

I continue to be amazed at the number of tools that are available for Social Media. To be quite honest with you, it’s tough to keep up, as it seems like a new one is introduced almost on a daily basis. Ian Cleary of Razor Social has done a great job of summarizing some of […]

RIP LinkedIn Signal

Posted by on July 23, 2013 at 12:51 pm

                                                                                              Like so many other features that I’ve enjoyed […]

Marketing That Makes You Money!

Posted by on July 9, 2013 at 10:08 am

  MARKETING THAT MAKES YOU MONEY! I realize it’s not your typical title for a blog post, but after having read David Newman’s book, Do It! Marketing, I’m thoroughly convinced that if you follow a number of the 77 instant-action ideas that David provides that you will see clear benefits to your business and make […]

Even In The Social Media Era, Business Is Still A Contact Sport

Posted by on May 13, 2013 at 3:53 pm

 It’s amazing how people tend to become so enamored with Social Media, and all of the benefits attributable to it, that they completely neglect the fact that most businesses rely on contact with other individuals to close the sale. Like football, business is still a contact sport, even in the Social Media era.     […]

Let’s Stop The Gaming of LinkedIn- Keyword/Job Title Abuse Run Amuck

Posted by on April 2, 2013 at 11:29 am

It’s been a year or so since I published an original blog post on the keyword and job title abuse on LinkedIn, but nothing has changed. In fact, it appears to be getting worse and LinkedIn has failed to do anything about it.  When will LinkedIn wake up and stop people from gaming the system […]

The 9P’s of Marketing- A Framework for the Social Media Era

Posted by on March 16, 2013 at 3:12 pm

For so many years, those who have been engaged in the marketing profession, have always used the 4P’s as the basic framework for their work in this area. This concept, however, has been challenged in recent years by many Social Media pundits as being irrelevant in this era of two-communication and direct engagement with audiences. […]

Personal Branding: A Critical Key For Success In The Social Media Era

Posted by on March 12, 2013 at 10:43 am

Whether you like it or not, we are not only in the Social Media Era, but the era of temp or contract work. Whereas this previously had negative connotations, as a recent Fast Company article pointed out, temp is no longer a four-letter word. Unlike years ago when joining a firm meant many years of […]