It’s amazing how people tend to become so enamored with Social Media, and all of the benefits attributable to it, that they completely neglect the fact that most businesses rely on contact with other individuals to close the sale. Like football, business is still a contact sport, even in the Social Media era. [...]
It’s been a year or so since I published an original blog post on the keyword and job title abuse on LinkedIn, but nothing has changed. In fact, it appears to be getting worse and LinkedIn has failed to do anything about it. When will LinkedIn wake up and stop people from gaming the system [...]
For so many years, those who have been engaged in the marketing profession, have always used the 4P’s as the basic framework for their work in this area. This concept, however, has been challenged in recent years by many Social Media pundits as being irrelevant in this era of two-communication and direct engagement with audiences. [...]
Whether you like it or not, we are not only in the Social Media Era, but the era of temp or contract work. Whereas this previously had negative connotations, as a recent Fast Company article pointed out, temp is no longer a four-letter word. Unlike years ago when joining a firm meant many years of [...]
It’d be great to be joining all of the others attending SXSW, but many of us are simply unable to do so for one reason or another. It ‘s hard to say if Austin would even be able to accommodate all of us if we decided to all attend at one time. Many of us [...]
WOW! The big game is only a day away. It’s hard to believe. It should be quite the EVENT. Both the Baltimore Ravens and the San Francisco 49er’s are great teams. It will be very entertaining and enjoyable for anyone, whether you’re a fan of football or not. Just the commercials alone are worth the price of [...]
Regardless of whether you’re a fan of baseball or not, you’re probably aware of what a grand slam is and the significance it can make to a team’s success in running up the score and winning a game. I’d have to say that after reading “The Pursuit Of Social Business Excellence”, by Vala Afshar ( [...]
It’s hard to believe that we’re closing in on the end of January. This month has really passed very quickly. For anyone seriously engaged in marketing and social media, it’s probably seemed like a real blur given the speed at which social media moves. Have you neglected to put a plan in place? Nevertheless, [...]
Perhaps not since the late 1400’s, when Johannes Gutenberg invented the printing press, has communications undergone such a significant change than it has since the introduction and adoption of 160 character text messages. This so-called SMS concept, or more commonly known as text messaging, was first developed in 1984 by Friedhelm Hillebrand and Bernard Ghillebaert as a [...]
As a loyal customer of Delta Air Lines for many years, and someone who has spent many months during my career in the air, I was quite delighted to learn today of Delta’s new Fly Delta for iPad App. What a gem! Some real thought went into it and it extremely well done. More importantly, [...]
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