Text Messaging

Communication In The Mobile, 160 Character Or Less, World Of Marketing

Posted by on January 15, 2013 at 5:50 pm

Perhaps not since  the late 1400’s, when Johannes Gutenberg invented the printing press, has communications undergone such a significant change than it has since the introduction and adoption of 160 character text messages. This so-called SMS concept, or more commonly known as text messaging, was first developed in 1984 by Friedhelm Hillebrand and Bernard Ghillebaert as a […]