Memorable Olympic Marketing Campaigns From London 2012: Cadillac ATS Campaign

Posted by on July 30, 2012 at 11:13 pm

Another day has come and gone at the ¬†London Olympics. We’ll relive the outstanding events and the accomplishments of the athletes from today’s events at work tomorrow. There will be water cooler or coffee break discussions ¬†where people will gather round and talk about the events and perhaps a commercial or two that really piqued […]

Creating A Customer For Life- A Company To Emulate->Singapore Airlines

Posted by on April 15, 2012 at 6:39 pm

One of the most valuable things that any marketer can do for his or her firm is to help create a customer for life. With the cost of acquiring a new customer being so high this makes a lot of sense. Unfortunately, most companies do not know how to do this very effectively and lose […]