Memorable Olympic Marketing Campaigns From London 2012: Cadillac ATS Campaign

Posted by on July 30, 2012 at 11:13 pm

Another day has come and gone at the  London Olympics. We’ll relive the outstanding events and the accomplishments of the athletes from today’s events at work tomorrow. There will be water cooler or coffee break discussions  where people will gather round and talk about the events and perhaps a commercial or two that really piqued […]

Creating A Customer For Life- A Company To Emulate->Singapore Airlines

Posted by on April 15, 2012 at 6:39 pm

One of the most valuable things that any marketer can do for his or her firm is to help create a customer for life. With the cost of acquiring a new customer being so high this makes a lot of sense. Unfortunately, most companies do not know how to do this very effectively and lose […]