RIP LinkedIn Signal

                                                                                           

LinkedIn Signal To Be Laid To Rest

 

Like so many other features that I’ve enjoyed over the years, LinkedIn advised today that it will be “retiring” LinkedIn Signal on July 29th. Although it has been not been easily accessible over the past couple of months, if you go to www.linkedin.com/signal you can still find it.

Today’s announcement from LinkedIn was as follows:

“The LinkedIn team is continually working to improve your everyday experience across LinkedIn by adding more useful products and features for members like you. Sometimes, this means we will fold a feature into another product or retire it completely in an effort to focus our resources on creating better tools and experiences. 

On July 29, we will be retiring LinkedIn Signal. While you will still be able to look for people, companies, groups, jobs, and keywords using search, you’ll no longer be able to search for updates or access any saved Signal searches after this date.”

I’ve found LinkedIn Signal to be a valuable tool for research via keyword searches. I’ve been able to find developments on people, products, and industry topics which I’ve subsequently used for prospecting and for business presentations. Given the real time nature of Signal, it has been quite useful. I guess I’ll just have to further focus on Twitter and general searches on the Internet.

What are your thoughts on the discontinuance of Signal?

Marketing That Makes You Money!

 

MARKETING THAT MAKES YOU MONEY!

I realize it’s not your typical title for a blog post, but after having read David Newman’s book, Do It! Marketing, I’m thoroughly convinced that if you follow a number of the 77 instant-action ideas that David provides that you will see clear benefits to your business and make money from it. To me, David’s book is a well written compendium of a large number of things that I have learned in my 30+ years of marketing and sales.

As David explained to me when I discussed the book with him, “None of what is presented in the book is rocket science. But taken as a whole, or in parts, it can do wonders for your business. It represents a step-by-step process for getting things done with actionable, doable, and practical advice.” It was obvious to me that David had incorporated his marketing and sales “life lessons” into the book and it is definitely something that reflects real world experience. It is engaging, colorful, digestible, and free flowing with a number of checklists and questions to ensure the continued involvement of the reader.

By adding “Do It! Success Strategy” sidebars from 14 of today’s top marketing, social media, and sales experts, David further enhanced the relevancy and credibility of his book. Furthermore, their inclusion aligns itself quite nicely with his FLOP philosophy of  “Featuring and Leveraging Other People” and supporting them in order to ensure the greatest success of all in this social media era.

I intend to keep Do It! Marketing right at eye level on my bookcase for ready reference and plan on reviewing it from time to time to ensure that I am maintaining focus as much as possible in what I’m doing to grow my own business. With the great examples and checklists in the book, as well as its “random access” nature, it will serve as a great resource for a long time to come. I suggest that you pick up a copy of the book and do the same. Not only will it be helpful in this regard, but it will serve as your personal guide to MARKETING THAT MAKES YOU MONEY!

 

For further information on the book, or to order it, simply click on the following:

Even In The Social Media Era, Business Is Still A Contact Sport

 It’s amazing how people tend to become so enamored with Social Media, and all of the benefits attributable to it, that they completely neglect the fact that most businesses rely on contact with other individuals to close the sale. Like football, business is still a contact sport, even in the Social Media era.

 

Arkansas vs. Auburn

 

Sure you can fill the funnel and crank up the new business lead generating “machine”, but at the end of the day, human contact is still necessary to close the deal for the majority of businesses. Unless you have a business that relies entirely on the Internet for the complete business cycle, human touch, and what you make of it, will dictate the ultimate success of the business. For many smaller businesses and professional service firms, this can involve face to face meetings and actual “eyeball to eyeball” contact. For others it may involve phone conversations with potential buyers. Regardless, in these situations, the sales skills of those interacting with the prospects and/or existing customers will almost always have a bearing on the success of the transaction. 

Consider the importance of successful contact within your business and don’t put all of your eggs in the Social Media basket. Make sure that you staff accordingly and utilize Social Media and other marketing tools to fill the funnel, but ensure that you have capable individuals at the other end who can effectively interact with others and close the sale. All of the preparation and front end work could be meaningless, if this isn’t taken into consideration in your business planning.  

Let’s Stop The Gaming of LinkedIn- Keyword/Job Title Abuse Run Amuck

It’s been a year or so since I published an original blog post on the keyword and job title abuse on LinkedIn, but nothing has changed. In fact, it appears to be getting worse and LinkedIn has failed to do anything about it.  When will LinkedIn wake up and stop people from gaming the system and appearing at the top of the LinkedIn search results at the expense of others? 

Don’t get me wrong, I still love LinkedIn and have been an avid user of it for over 7 years. I greatly value it as a useful tool, but I’m now becoming ever more alarmed by those individuals who blatantly load their LinkedIn profiles with frivolous titles for basically the same job over the same time period and stuff each of these positions with repetitive keywords. As noted above, this allows them to gain a competitive advantage at the expense of  individuals who play by the “rules”.

Sure, I could do the same, and I do use keywords in strategic places to enhance my own SEO, but I have respect for  LinkedIn and for the people that use it, so I don’t go out and add keywords like there’s no tomorrow. So-called Social Media Experts are among the most notorious for doing this, however, many from other professions have now jumped on the bandwagon. Something should be done by LinkedIn to clean up these profiles and return a bit of sanity to the platform, but, also, those of us in the marketing and Social Media field should point out blatant violators. It’s time for some ethics within this field! I’m afraid that if there’s not some “self-policing”, or if LinkedIn fails to act in this area, LinkedIn’s usefulness as a search tool will be severely impacted, as more and more people learn how to game the system and negatively impact the credibility of the search results.

To show some examples of what I’m talking about, I copied portions of a few profiles out of many that I looked at and pasted short portions of them below. I have edited the headlines and other information so as not to “expose” these individuals, but I wanted to share an inkling of what I’m seeing.  Although the time frames for employment at the companies are the same, some are adding numerous titles for basically the same job functions at the same company and “stuffing” it with one or two keywords or keyword strings as shown below.

What do you think?

Do you feel we need a code of ethics?

Also, should LinkedIn police this practice and return some sanity to the use of keywords?

 

Examples Of Keyword Abuse

Example #1

2011 – 2011 (less than a year)

Social media marketing Social media marketing Social media marketing Social media marketing Social media marketing Social media marketing Social media marketing Social media marketing Social media marketing Social media marketing Social media marketing Social media marketing Social media marketing Social media marketing Social media marketing Social media marketing Social media marketing Social media marketing Social media marketing Social media marketing Social media marketing Social media marketing Social media marketing Social media marketing Social media marketing Social media marketing Social media marketing Social media marketing Social media marketing Social media marketing Social media marketing Social media marketing Social media marketing Social media marketing Social media marketing Social media marketing Social media marketing Social media marketing Social media marketing Social media marketing Social media marketing Social media marketing Social media marketing Social media marketing Social media marketing Social media marketing Social media marketing Social media marketing

Example #2

Social Media Strategies | Social Media Content 

XYZ Company

March 2007 – Present (5 years)

Social Media, Social Media Marketing, Social Media Marketing Twitter, Social Media Marketing Facebook, Social Media Marketing Linkedin, Social Media Marketing Strategy, Social Media Marketing, Social Media Marketing Content, Social Media Marketing Speaker, Social Media Marketing author, Social Media Marketing training, Social Media Marketing coach, Social Media Marketing CEO, Social Media Marketing Social Media Marketing Strategist, Social Media Marketing Strategy, Social Media Marketing

Social Media Speaker 

XYZ Company

March 2007 – Present (5 years)

Social Media, Social Media Marketing, Social Media Marketing Twitter, Social Media Marketing Facebook, Social Media Marketing Linkedin, Social Media Marketing Strategy, Social Media Marketing, Social Media Marketing Content, Social Media Marketing Speaker, Social Media Marketing author, Social Media Marketing training, Social Media Marketing coach, Social Media Marketing CEO, Social Media Marketing Social Media Marketing Strategist, Social Media Marketing Strategy, Social Media Marketing

Social Media Marketing Producer & Video Content Marketing

XYZ Company

March 2007 – Present (5 years)

Social Media, Social Media Marketing, Social Media Marketing Twitter, Social Media Marketing Facebook, Social Media Marketing Linkedin, Social Media Marketing Strategy, Social Media Marketing, Social Media Marketing Content, Social Media Marketing Speaker, Social Media Marketing author, Social Media Marketing training, Social Media Marketing coach, Social Media Marketing CEO, Social Media Marketing Social Media Marketing Strategist, Social Media Marketing Strategy, Social Media Marketing

Twitter Marketing LinkedIn Marketing Facebook Marketing

XYZ Company

March 2007 – Present (5 years)

Social Media, Social Media Marketing, Social Media Marketing Twitter, Social Media Marketing Facebook, Social Media Marketing Linkedin, Social Media Marketing Strategy, Social Media Marketing, Social Media Marketing Content, Social Media Marketing Speaker, Social Media Marketing author, Social Media Marketing training, Social Media Marketing coach, Social Media Marketing CEO, Social Media Marketing Social Media Marketing Strategist, Social Media Marketing Strategy, Social Media Marketing

Youtube Marketing Video Marketing Internet Marketing 

XYZ Company

March 2007- Present (5 Years)

Social Media, Social Media Marketing, Social Media Marketing Twitter, Social Media Marketing Facebook, Social Media Marketing Linkedin, Social Media Marketing Strategy, Social Media Marketing, Social Media Marketing Content, Social Media Marketing Speaker, Social Media Marketing author, Social Media Marketing training, Social Media Marketing coach, Social Media Marketing CEO, Social Media Marketing Social Media Marketing Strategist, Social Media Marketing Strategy, Social Media Marketing

 Example #3

Plant Controller/Senior Financial Analyst/ Accounting Manager/Controller/Cost Accounting Manager

Plant Controller/Senior Financial Analyst/ Accounting Manager/Controller/Cost Accounting

August 2009 – Present (2 years 8 months)

Plant Controller, Senior Financial Analyst, Accounting Manager, Controller, Cost Accounting Manager. Senior Financial Analyst, Plant Controller, Accounting Manager, Controller, Cost Accounting Manager. Senior Financial Analyst, Plant Controller, Accounting Manager, Controller, Cost Accounting Manager. Senior Financial Analyst, Plant Controller, Accounting Manager, Controller, Cost Accounting Manager. Senior Financial Analyst, Plant Controller, Accounting Manager, Controller, Cost Accounting Manager. Senior Financial Analyst, Plant Controller, Accounting Manager, Controller, Cost Accounting Manager. Senior Financial Analyst, Plant Controller, Accounting Manager, Controller, Cost Accounting Manager. Senior Financial Analyst, Plant Controller, Accounting Manager, Controller, Cost Accounting Manager. Senior Financial Analyst, Plant Controller, Accounting Manager, Controller, Cost Accounting Manager. Senior Financial Analyst, Plant Controller, Accounting Manager, Controller, Cost Accounting Manager. Senior Financial Analyst, Plant Controller, Accounting Manager, Controller, Cost Accounting Manager. Senior Financial Analyst, Plant Controller, Accounting Manager, Controller, Cost Accounting Manager. Senior Financial Analyst, Plant Controller, Accounting Manager, Controller, Cost Accounting Manager. Senior Financial Analyst, Plant Controller, Accounting Manager, Controller, Cost Accounting Manager. Senior Financial Analyst, Plant Controller, Accounting Manager, Controller, Cost Accounting Manager. Senior Financial Analyst, Plant Controller, Accounting Manager, Controller, Cost Accounting Manager. Senior Financial Analyst, Plant Controller, Accounting Manager, Controller, Cost Accounting Manager. Senior Financial Analyst, Plant Controller, Accounting Manager, Controller, Cost Accounting Manager. Senior Financial Analyst, Plant Controller, Accounting Manager, Controller, Cost Accounting Manager.

 Controller, Senior Financial Analyst, Accounting Manager, Plant Controller, Cost Account Manager

Controller, Senior Financial Analyst, Accounting Manager, Plant Controller, Cost Accounting Manager

August 2009 – Present (2 years 8 months)

Controller,  Senior Financial Analyst, Plant Controller, Accounting Manager, Controller, Cost Accounting Manager. Senior Financial Analyst, Plant Controller, Accounting Manager, Controller, Cost Accounting Manager. Senior Financial Analyst, Plant Controller, Accounting Manager, Controller, Cost Accounting Manager. Senior Financial Analyst, Plant Controller, Accounting Manager, Controller, Cost Accounting Manager. Senior Financial Analyst, Plant Controller, Accounting Manager, Controller, Cost Accounting Manager. Senior Financial Analyst, Plant Controller, Accounting Manager, Controller, Cost Accounting Manager. Senior Financial Analyst, Plant Controller, Accounting Manager, Controller, Cost Accounting Manager. Senior Financial Analyst, Plant Controller, Accounting Manager, Controller, Cost Accounting Manager. Senior Financial Analyst, Plant Controller, Accounting Manager, Controller, Cost Accounting Manager. Senior Financial Analyst, Plant Controller, Accounting Manager, Controller, Cost Accounting Manager. Senior Financial Analyst, Plant Controller, Accounting Manager, Controller, Cost Accounting Manager. Senior Financial Analyst, Plant Controller, Accounting Manager, Controller, Cost Accounting Manager. Senior Financial Analyst, Plant Controller, Accounting Manager, Controller, Cost Accounting Manager. Senior Financial Analyst, Plant Controller, Accounting Manager, Controller, Cost Accounting Manager. Senior Financial Analyst, Plant Controller, Accounting Manager, Controller, Cost Accounting Manager. Senior Financial Analyst, Plant Controller, Accounting Manager, Controller, Cost Accounting Manager. Senior Financial Analyst, Plant Controller, Accounting Manager, Controller, Cost Accounting Manager. Senior Financial Analyst, Plant Controller, Accounting Manager, Controller, Cost Accounting Manager. Senior Financial Analyst, Plant Controller, Accounting Manager, Controller, Cost Accounting Manager.

How to Pitch to an Angel Investor- Guest Blog Post by Alan W. Urech

Over the years many (many) people have asked me how to pitch to an Angel Investor for funding. To me it is very simple. As Tom Cruise said “Show me the MONEY,”   Simply put an Angel Investor wants a clear, crisp and compelling path to how they are going to make much more money in a risky investment than they could on a very less risky Index Fund.

You say “What does an Angel Investor look for in that path?”   Again simple. They look at five areas.  They first look for a strong and experienced Management team with significant passion other than money, that they can trust in business as the world changes, that are optimistic they can succeed and also have character and integrity that others will follow.  They secondly look for a strong and growing business opportunity in a growing industry and usually at least US $0.5B.  Third, they look for a strong, relatively predictable business strategy that is practical and methodical so they can get their investment back in a defined period of time with significant profit.  Fourth, they look to see if they believe the product/service’s value to the business’s customer is significant and Fifth, they look for a significant return on their investment by looking at a strong investment return.

You need to cover all these five areas in addition to talking in simple terms what the product is upfront.  For example something like “We design, market, install and service Hospital Information Management Systems.”  “The problem we solve is being more efficient while providing better quality of care for your family and mine”  Again, very clear, crisp and compelling.

Then let the Angel Investor ask the questions they are most interested in.

Simple.

 
About Alan 
 
Mr. Alan Urech is a Senior Executive with 30 years experience in successfully developing and commercializing companies. Currently he is the Managing Partner and Principal at Stoney River Capital Partners LLC, an Angel-backed consultancy. He is also co-owner of 200 Peachtree Street, the former Macy’s Store in downtown Atlanta, which has been renovated into one of Atlanta’s premier meeting venues and co-working office spaces for entrepreneurs.
 
In addition, he is an Instructor  at the  Georgia State University’s J. Mack Robinson College of Business. He teaches entrepreneurship and family business in the Herman J. Russell, Sr. International Center for Entrepreneurship. He has authored numerous articles on Private Equity Investing including thoughts of an Angel Investor. Mr. Urech is based in Atlanta, GA.

 

The 9P’s of Marketing- A Framework for the Social Media Era

For so many years, those who have been engaged in the marketing profession, have always used the 4P’s as the basic framework for their work in this area. This concept, however, has been challenged in recent years by many Social Media pundits as being irrelevant in this era of two-communication and direct engagement with audiences. I beg to differ, however, and contend that they are still quite relevant and should be the foundation of initiatives within marketing and its various disciplines,  including Social Media.  In order to adjust to the times, it is essential that the 4P’s, like anything in business or life, need to evolve. It appears that this is definitely the case with many now advocating further extensions of the concept to where it now includes even many more P’s.

Just recently, in a talk in India, Philip Kotler, an icon in the marketing world, author of Kotler on Marketing and many other books and textbooks, as well as a distinguished professor at Northwestern University, elaborated further on the concept. He explained that the 4P’s needed to be expanded to include Pace, Passion and Public Relations as additional components. This was outlined in a blog posting by Pitch On Net.

THE 4P’s

For those who are not familiar with the term, the 4P’s were the creation many years ago by marketing professor E. Jerome McCarthy. He felt that marketing really should be focused on 4 key concepts: 1)Product;  2)Place; 3)Price; and 4)Promotion.  I totally agree, as without subscribing to these your success in business will be greatly compromised. To be successful, you need:

1)A great, quality product(s) that satisfies the needs of the consumer.

2)A location either online or in  a brick and mortar facility where you can be readily found.

3)Pricing that is competitive in the marketplace. If a luxury or unique item something which is positioned accordingly.

4)Promotional activities that create the necessary awareness and demand for the product. It could be the greatest product(s) in the world, but if no one knows about it, you’ll never sell any.

An Additional 2 P’s

With the inclusion of  Pace, Passion and Public Relations as additional components of the P’s of Marketing, it is apparent that a continued evolution of this concept  is truly taking place. In addition, I’d like to add a couple of of others to round out this list. These include:

5)People, as these are critical to any marketing equation.  Brian Solis, a well-known media strategist and author of Engage, and The End of Business As Usual, clearly explained why this should be listed in a blog post which he wrote in late 2011. 

6)Persona, as this becomes part of who your company is and what it represents. This was so eloquently stated by professional writer, Pamela Rossow, in a guest blog post she wrote for this blog last June: ” The Additional 3P’s of Marketing & Social Media You Need to Know.”

THE 9P’s

Factoring in additional P’s is not really a brand new concept. In fact. the term 9P’s/Nine P’s was first utilized as a marketing concept in 2007 by Professor Larry Steven Londre of Londre Marketing.  His additional P’s included:

1)Partners/Strategic Alliances

2)Presentation

3)Passion

4)Planning or Marketing Process

5)People/Prospects/Purchasers

I’m confident that the items listed above, as additions to the 4P concep,t will continue to expand as conditions change. It’s only natural. In the meantime, I’d like for you to embrace the concept of the 9P’s+ of Marketing and use this as the framework for structuring your work in the marketing and Social Media arena. These are really the foundation for any successful marketing efforts.

 

 

Personal Branding: A Critical Key For Success In The Social Media Era


Whether you like it or not, we are not only in the Social Media Era, but the era of temp or contract work. Whereas this previously had negative connotations, as a recent Fast Company article pointed out, temp is no longer a four-letter word. Unlike years ago when joining a firm meant many years of employment, or even a full career with one company, today’s employment picture is completely different and you’re more than likely to be a temp that receives an annual 1099 tax form from a company. With this, the importance of having a great personal brand that you can use to get that next assignment is becoming ever so more critical.

Building a personal brand is not an easy proposition, but takes time and fine tuning. To get you started, you really need a framework to assist you. I can’t think of a better way of getting started than by purchasing a copy of BrandingPays: The Five-Step System to Reinvent Your Personal Brand. This book, written by branding expert Karen Kang, is an essential guide to walking you through the process in a very systematic way.  A former principal and partner with Regis McKenna Inc., Karen has translated and extended the McKenna methodology for positioning some of the world’s iconic companies like Apple, Intel and Genentech, to individuals. BrandingPays is a practical guide for anyone who is serious about personal branding and who wants to do it as efficiently as possible.

I recently had the distinct pleasure of talking to Karen about her book and her goals for it. It’s clear that she, too, recognizes that in today’s environment there is no such thing as job security and that we all need to think like we are contract employees.  In fact, she contends that we’re all “free agents” whether we realize it or not. With this, we need to take responsibility to brand ourselves to survive, and thrive, in a free agent world. We have to look beyond our feeling that having a personal brand might be somewhat narcissistic because personal branding, done right, is less about you and more about how you can add value to the world. She explained that it is important to develop a shift in your mind set from a Me to a We attitude and how your brand is positioned to make the world a better place.

As Karen also pointed out,  your brand messaging can’t be like a megaphone that is blasting an “advertising” message, but something of substance that engages the community you’re trying to reach. It needs to be one that solicits two-way dialogue or else it will be short-lived.

Karen also emphasized that in this era of Personal Branding, we all need to get away from a “speed networking” mentality with how many business cards you can hand out a networking event to one of connecting with only a few at each event and developing true relationships with them. You want to make a favorable impression so people will want to engage with you because they see you as being likable and bringing value to the relationship. If you employ this methodology as part of your personal branding strategy, influencers will more likely endorse you, introduce you to others and refer you for your next assignment or job.

It is imperative that you recognize that personal branding is perhaps the greatest key for success in this Social Media era. As a firm advocate and speaker on personal branding, I would highly recommend that you purchase a copy of Branding Pays. It is extremely well written and is the definitive guide to a systematic process of not only building your brand, but refining it, as well. It is a MUST have in this era of temp, 1099-type employment.
For further information on the book, or to order it, simply click on the following link:

Top Ten Quotes From This Past Week- 3/9/13

I, like many people, enjoy reading quotes. One good quote can really enlighten your day and provide you with the catalyst to spark your inner self to overcome obstacles or challenges that are in your way. Read often enough, they can help to change your mindset by continually feeding it with positive affirmations.

Below I have compiled a list of some of the top quotes that I have read this week which have been the  most popular among my Twitter followers. I hope that you will enjoy this brief list and use it to quickly brighten your day.

Top Ten Quotes For W/E 3/9/13

1)The moment you want to quit is the exact same moment you need to #KeepClimbing and push harder. @SeanSwarner Original quote by Sean Swarner.

2) Your mood didn’t just occur: you chose to dwell on that thought. If you don’t like how you’re feeling, change your focus. @RickWarren Original quote by Pastor Rick Warren.

3)Every accomplishment starts with the decision to try.― Unknown RT @AnnTran_

4)Declare that you will prosper despite every difficulty that may come your way. Don’t just survive; thrive. @JoelOsteen  Original quote by Joel Osteen.

5)Start by doing what is necessary, then what is possible, and suddenly you are doing impossible. -St Francis of Assisi RT @ptarkkonen

6)All our dreams can come true – if we have the courage to pursue them. – Walt Disney RT @EmpoweredLife

7)It is easy to be proud & harsh & selfish – so easy. But we have been created for better things. Mother Teresa RT @kimstarry

8)If opportunity doesn’t knock, build a door. – Milton Berle RT @DrJeffersnBoggs

9)If you can find a path with no obstacles, it probably doesn’t lead anywhere.~Frank A. Clark  RT @Nicklaseter

10) Things turn out best for the people who make the best out of the way things turn out. ~ Art Linkletter RT @LoriMoreno

 

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Posted in Quotes by Jeff Sheehan. No Comments

Unable To Attend SXSW? Don’t Miss Out!

It’d be great to be joining all of the others attending SXSW, but many of us are simply unable to do so for one reason or another. It ‘s hard to say if Austin would even be able to accommodate all of us if we decided to all attend at one time. Many of us would probably end up in College Station or some other remote cities in order to find a comfortable hotel room.

In an effort to ensure that all of those not able to attend can enjoy the festivities, SXSW is providing a live stream of the events. Given the many great presentations, it would certainly be well worth your while to view many of these, if time allows. I would also suggest that you follow the #SXSW Twitter stream to see the reaction of the audience to the multiple events. It should be well worthwhile.

Even though you’re not able to attend this year, I, like you, should be making plans to attend next year’s festivities. #SXSW has really positioned itself as one of the most important events in Social Media. It will likely to continue to gain momentum as Social Media continues to permeate societies throughout the world.

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Posted in Social Media by Jeff Sheehan. No Comments

Are You Ready For The 2013 Super Bowl? How About Your Own?

WOW! The big game is only a day away. It’s hard to believe. It should be quite the EVENT.  Both the Baltimore Ravens and the San Francisco 49er’s are great teams. It will be very entertaining and enjoyable for anyone, whether you’re a fan of football or not. Just the commercials alone are worth the price of admission.  There’s already been a lot of buzz around  a number of them  including:

Coke– a number of Arab Rights Groups have indicated that the desert chase commercial is racist. It appears that over the past few days some of the controversy has subsided, but, nevertheless, it has created quite a bit of unanticipated commotion.

Go Daddy–  CBS decided that the commercial with an over the top kissing scene , featuring race car driver Danica Patrick and super model Bar Refaeli , was really too much and censored parts of it.

Besides these two controversial ones, we’ll probably all be treated to great TV commercials from the likes of Budweiser, Doritos, and Chrysler, to name a few. All have prepped for months to provide us with what will hopefully be captivating ads. Twitter Tweets and Facebook Posts will provide great feedback for the advertisers and entertain us with an added dimension to the game. It will certainly be the most engaged “second screen” experience to date.

Unlike the advertisers and players in the game, we’ve had it easy over the past few months and weeks. While the advertisers were probably finished with their ads a couple of months ago or earlier, the past week has undoubtedly been quite intense for the teams playing in the game. Just like they’ve done for months, they probably practiced hours on end on how to mount a solid offense to counteract the other’s defense, and the same on the defensive side. They both want to be capable of reacting to any possible situation that presents itself and achieve the ultimate goal of becoming the champions of  Super Bowl XLVII.

You may be asking yourself what this has to do with Social Media and what we’re doing? Like the Super Bowl, we practice and prepare hours on end for what we’re doing.  We should be focusing on both mounting a sufficient offense to attract new business and a defensive strategy to fend off any competitors.  We also need to make sure that we have our “special teams” in place to capitalize and properly execute on any potential surprises that might arise. Also, as they will be doing in the game, we need to make adjustments on a quarterly basis so that we can become more productive and prosperous. We also need to enjoy a halftime where we can take some time away from the game and enjoy ourselves.

Unlike the Super Bowl, the final outcome for our business or personal “Super Bowl” won’t be known until the end of the year when we reflect on our annual performance. Did we have the correct strategies in place to grow our businesses?  Did we assess our performance on a quarterly basis and have new strategies and tactics in place to remain competitive? Did we keep score throughout the game and measure the right things?

As we enjoy the few hours before the big game, I can’t think of a better time to get our own game plans in shape to ensure that the points we’ll score throughout the year will be maximized. We also want to surrender very few points, if any, to the competition.

Enjoy the game!