Tag Archive

Three Key Business-To-Business Social Media and Website ROI Tools Guest Blog Post by Joy Levin

Published on July 18, 2012 By Jeff Sheehan

Marketers are finding that it’s no longer sufficient or helpful to track the number of followers, clicks, etc.. Those who are ahead of the curve have learned that there are some critical key performance indicators that should be in any business marketer’s toolbox when trying to maximize investments spent on social media and website development: […]

Marketing Advantage Driven by Process and Quality- Guest Blog Post by Mike Caines

Published on June 22, 2012 By Jeff Sheehan

In the current economic environment all businesses — small and large alike — need an edge, something unique to help drive customers to their organization. I refer to that edge as a company’s “Unique Selling Proposition” (USP).  A company often touts that their products, services, employees, marketing strategy, location, or price is their USP. While […]

Keeping Your Brand Relevant In Today’s Commodity-Driven Marketplace- Guest Blog Post By Rick Steinbrenner

Published on January 22, 2012 By Jeff Sheehan

Alot has been written about the decline of “legacy” national brands and the rise of “new age” and/or store brands.  The combination of both retailer and manufacturer consolidation combined with shareholder pressure to have successive quarterly earnings growth has done a lot to commoditize the consumer product businesses both in consumer package goods and consumer […]