Tag Archive

Personal Branding: A Critical Key For Success In The Social Media Era

Published on March 12, 2013 By Jeff Sheehan

Whether you like it or not, we are not only in the Social Media Era, but the era of temp or contract work. Whereas this previously had negative connotations, as a recent Fast Company article pointed out, temp is no longer a four-letter word. Unlike years ago when joining a firm meant many years of […]

How To Get Rid Of Those Unwanted Endorsements On LinkedIn

Published on September 30, 2012 By Jeff Sheehan

Over the past couple of days, I have received a number of emails and phone calls concerning the LinkedIn endorsements feature. While I think it’s a great addition, as indicated in my recent blog post, Six Tips For Using LinkedIn Endorsements, there are some inherent problems with it that a user might need to address. […]

White Paper: “On Customer Experience: Benefits. Best Practices. Truth.” Guest Post by Mike Wittenstein

Published on April 30, 2012 By Jeff Sheehan

“On Customer Experience: Benefits. Best Practices. Truth.”   On Customer Experience makes the case for adopting customer experience design as an enterprise level strategy. The white paper introduces the benefits of customer experience as a way to improve loyalty and improve brand performance. It includes a self-assessment checklist to learn if customer experience design is the right way to go and it […]

Creating A Customer For Life- A Company To Emulate->Singapore Airlines

Published on April 15, 2012 By Jeff Sheehan

One of the most valuable things that any marketer can do for his or her firm is to help create a customer for life. With the cost of acquiring a new customer being so high this makes a lot of sense. Unfortunately, most companies do not know how to do this very effectively and lose […]

Keeping Your Brand Relevant In Today’s Commodity-Driven Marketplace- Guest Blog Post By Rick Steinbrenner

Published on January 22, 2012 By Jeff Sheehan

Alot has been written about the decline of “legacy” national brands and the rise of “new age” and/or store brands.  The combination of both retailer and manufacturer consolidation combined with shareholder pressure to have successive quarterly earnings growth has done a lot to commoditize the consumer product businesses both in consumer package goods and consumer […]