Tag Archive

Delta’s New iPad App- A Real Winner For Travelers And Social Media Lovers

Published on January 14, 2013 By Jeff Sheehan

As a loyal customer of Delta Air Lines for many years, and someone who has spent many months during my career in the air, I was quite delighted to learn today of Delta’s new Fly Delta for iPad App. What a gem! Some real thought went into it and it extremely well done. More importantly, […]

Customer Service Response Starts Before Social Media

Published on May 20, 2012 By Jeff Sheehan

I continue to hear so many people talking about how Social Media is such a great tool for monitoring customer complaints and for responding to them. One of the most prominent in this space is Frank Eliason who led the @comcastcares efforts at Comcast and who just published a book on this topic, “@ Your […]

White Paper: “On Customer Experience: Benefits. Best Practices. Truth.” Guest Post by Mike Wittenstein

Published on April 30, 2012 By Jeff Sheehan

“On Customer Experience: Benefits. Best Practices. Truth.”   On Customer Experience makes the case for adopting customer experience design as an enterprise level strategy. The white paper introduces the benefits of customer experience as a way to improve loyalty and improve brand performance. It includes a self-assessment checklist to learn if customer experience design is the right way to go and it […]

Creating A Customer For Life- A Company To Emulate->Singapore Airlines

Published on April 15, 2012 By Jeff Sheehan

One of the most valuable things that any marketer can do for his or her firm is to help create a customer for life. With the cost of acquiring a new customer being so high this makes a lot of sense. Unfortunately, most companies do not know how to do this very effectively and lose […]

Marketing Lessons Learned From My Paper Route

Published on January 2, 2012 By Jeff Sheehan

As we begin this new year, I can’t help but reflect on my many years of involvement in marketing and sales. If you check out my LinkedIn profile, you’ll understand.  Not on my LinkedIn profile, are the marketing and sales positions that I had as a kid that really have shaped where I am today […]