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Mobile Marketing Just Might Be What You Need In 2013, In Addition To Social Media

Published on December 2, 2012 By Jeff

Go Mobile? Everyone else is. Along with Social Media, it’s a tool you’ll want to use in 2013. We  all know how pervasive the use of email and Social Media has been in 2012 with significant increases in the use of the most popular platforms such as Facebook, Twitter, YouTube, and  LinkedIn. We’ve also seen [...]

83 Million Facebook Accounts Are Reportedly Fake- How Many Fake Likes Does That Translate Into?

Published on August 2, 2012 By Jeff

BUY Facebook LIKES. BUY Twitter FOLLOWERS.  How many have seen the rapid proliferation in services selling them? As reported today in Mashable,  some 83 million out of Facebook‘s 955 million monthly user accounts are bogus.  This was revealed in a recent 10-Q filing by Facebook, so it is a matter of public record. The 8.7% [...]

Memorable Olympic Marketing Campaigns From London 2012: Cadillac ATS Campaign

Published on July 30, 2012 By Jeff

Another day has come and gone at the  London Olympics. We’ll relive the outstanding events and the accomplishments of the athletes from today’s events at work tomorrow. There will be water cooler or coffee break discussions  where people will gather round and talk about the events and perhaps a commercial or two that really piqued [...]

Memorable Olympic Marketing Campaigns From London 2012: Liberty Mutual

Published on July 30, 2012 By Jeff

In a couple of weeks we’ll all be looking back and thinking about the London Olympics. We’ll relive the outstanding events and the accomplishments of the athletes. I can identify with this, as I still have fond memories of the Atlanta 1996 Olympics and vividly recall many of the events that I attended. In addition [...]

Customer Service Response Starts Before Social Media

Published on May 20, 2012 By Jeff

I continue to hear so many people talking about how Social Media is such a great tool for monitoring customer complaints and for responding to them. One of the most prominent in this space is Frank Eliason who led the @comcastcares efforts at Comcast and who just published a book on this topic, “@ Your [...]

In This Social Media Era, How Much Of Your Business Is By Referral? Guest Post By Emile Paradis

Published on February 13, 2012 By Jeff

Even in this era of so much emphasis on Social Media, including Facebook, Twitter, LinkedIn, YouTube and other channels as lead generators, I often hear from people that their new business opportunities still come almost 100% by referral. This is particularly true for small businesses. While 100% may be the goal, usually the real number [...]

7 Predictions For 2012 From Around The Web That I Agree With

Published on January 2, 2012 By Jeff

Having reviewed countless  articles and posts that have focused on predictions for 2012, I thought I’d share a few with you from around the Web that I feel are relevant and which I agree with.- 1)Social Media Will Lose Its Sizzle - as part of a Washington Post article on Tech Predictions for 2012,  this summary contends that [...]

A Twitterholic’s Social Media And Marketing Predictions For 2012

Published on January 2, 2011 By Jeff

With the start of 2012, I thought I’d take a few minutes to start the new year with my 1st official blog post. As a Twitterholic, and with over 53,000 followers, I’ve become accustomed to 140 characters, so it’s now a stretch to write beyond the limit. I  have over 3 decades of experience in [...]