Tag Archive

Marketing Lessons I Learned From My Paper Route You Can Use In 2017

Published on January 1, 2017 By Jeff Sheehan

Once again, as we start a new year, I can’t help but reflect on my many decades of involvement in marketing and sales. If you review my LinkedIn profile, you’ll understand.  Not on my LinkedIn profile, are the marketing and sales positions that I had as a kid that really have shaped where I am […]

Referral Marketing On Steroids- Best Finds From Best Friends

Published on May 1, 2016 By Jeff Sheehan

Referral marketing has been around since the start of commerce. Throughout history, those who bought products or used services and liked them would simply tell others of their great customer experience and recommend the business to their family and friends. Fast forward centuries later and little has changed in word-of-mouth-marketing. For instance, according to a […]

Maximize Your Social- A Great Primer On Social Media

Published on December 20, 2013 By Jeff Sheehan

It’s been a pleasure knowing Neal Schaffer over the past several years , following him on the various Social Media platforms, and owning his books. I consider him as one of the foremost authorities in the Social Media area. I’ve never been disappointed in anything he’s done and Maximize Your Social is no exception. In […]

How A Brick & Mortar Bookstore Makes Selling Books Fun: A Self-published Author’s Account. By Kevin Horgan

Published on December 17, 2013 By Jeff Sheehan

In the Internet era, so much has been lost due to the lack of personal contact and everything being done online.  It is a genuine pleasure to get out and meet and greet people who buy your product or services. I’ve been quite fortunate as the author of The March of the 18th: A Story of Crippled […]

29 Powerful Marketing Tools For Social Media Marketing [Infographic]

Published on November 21, 2013 By Jeff Sheehan

I continue to be amazed at the number of tools that are available for Social Media. To be quite honest with you, it’s tough to keep up, as it seems like a new one is introduced almost on a daily basis. Ian Cleary of Razor Social has done a great job of summarizing some of […]

Marketing That Makes You Money!

Published on July 9, 2013 By Jeff Sheehan

  MARKETING THAT MAKES YOU MONEY! I realize it’s not your typical title for a blog post, but after having read David Newman’s book, Do It! Marketing, I’m thoroughly convinced that if you follow a number of the 77 instant-action ideas that David provides that you will see clear benefits to your business and make […]

Even In The Social Media Era, Business Is Still A Contact Sport

Published on May 13, 2013 By Jeff Sheehan

 It’s amazing how people tend to become so enamored with Social Media, and all of the benefits attributable to it, that they completely neglect the fact that most businesses rely on contact with other individuals to close the sale. Like football, business is still a contact sport, even in the Social Media era.     […]

The 9P’s of Marketing- A Framework for the Social Media Era

Published on March 16, 2013 By Jeff Sheehan

For so many years, those who have been engaged in the marketing profession, have always used the 4P’s as the basic framework for their work in this area. This concept, however, has been challenged in recent years by many Social Media pundits as being irrelevant in this era of two-communication and direct engagement with audiences. […]

A Grand Slam In Social Business Excellence

Published on January 31, 2013 By Jeff Sheehan

Regardless of whether you’re a fan of baseball or not, you’re probably aware of what a grand slam is and the significance it can make to a team’s success in running up the score and winning a game. I’d have to say that after reading “The Pursuit Of Social Business Excellence”, by Vala Afshar ( […]

A 12-Month Plan For Social Media Success In 2013 [Infographic]

Published on January 21, 2013 By Jeff Sheehan

It’s hard to believe that we’re closing in on the end of January. This month has really passed very quickly. For anyone seriously engaged in marketing and social media, it’s probably seemed like a real blur given the speed at which social media moves. Have you neglected to put a plan in place?   Nevertheless, […]