Tag Archive
Even In The Social Media Era, Business Is Still A Contact Sport
It’s amazing how people tend to become so enamored with Social Media, and all of the benefits attributable to it, that they completely neglect the fact that most businesses rely on contact with other individuals to close the sale. Like football, business is still a contact sport, even in the Social Media era. [...]
The 9P’s of Marketing- A Framework for the Social Media Era
For so many years, those who have been engaged in the marketing profession, have always used the 4P’s as the basic framework for their work in this area. This concept, however, has been challenged in recent years by many Social Media pundits as being irrelevant in this era of two-communication and direct engagement with audiences. [...]
A Grand Slam In Social Business Excellence
Regardless of whether you’re a fan of baseball or not, you’re probably aware of what a grand slam is and the significance it can make to a team’s success in running up the score and winning a game. I’d have to say that after reading “The Pursuit Of Social Business Excellence”, by Vala Afshar ( [...]
A 12-Month Plan For Social Media Success In 2013 [Infographic]
It’s hard to believe that we’re closing in on the end of January. This month has really passed very quickly. For anyone seriously engaged in marketing and social media, it’s probably seemed like a real blur given the speed at which social media moves. Have you neglected to put a plan in place? Nevertheless, [...]
The State Of Social Media 2012 [Infographic]
As we close out 2012, it is nice to reflect back on what we’ve done over the past year. I’m sure that it has been a year of challenges, but also one of many accomplishments for so many of you. It’s probably nice for an awful lot of us to be able to take the [...]
Mobile Marketing Just Might Be What You Need In 2013, In Addition To Social Media
Go Mobile? Everyone else is. Along with Social Media, it’s a tool you’ll want to use in 2013. We all know how pervasive the use of email and Social Media has been in 2012 with significant increases in the use of the most popular platforms such as Facebook, Twitter, YouTube, and LinkedIn. We’ve also seen [...]
Want To Look Good In Social Media?- Then Spell Words Correctly and Use Correct Grammar-> Guest Post by Betsy Rhame-Minor
Recently a presidential candidate’s campaign misspelled “America” when launching a mobile application. Word spread quickly via the Internet, and the misspelled word, “Amercia,” was even trending on Twitter for a while. Though this mistake isn’t likely to harm this candidate’s credibility and professional reputation, it goes to show that even presidential candidates need a good [...]
Memorable Olympic Marketing Campaigns From London 2012: Cadillac ATS Campaign
Another day has come and gone at the London Olympics. We’ll relive the outstanding events and the accomplishments of the athletes from today’s events at work tomorrow. There will be water cooler or coffee break discussions where people will gather round and talk about the events and perhaps a commercial or two that really piqued [...]
Do You Need a New Client? Guest Blog Post by Jerry Robinson
From time to time during our day we think about stretching out of our existing customer base to see if there is a New Client Type or New Market that we should evaluate this on. Well, try this on: The Entertainment Business. Recently I came across a young man, a teenager who is beginning his career [...]
Three Key Business-To-Business Social Media and Website ROI Tools Guest Blog Post by Joy Levin
Marketers are finding that it’s no longer sufficient or helpful to track the number of followers, clicks, etc.. Those who are ahead of the curve have learned that there are some critical key performance indicators that should be in any business marketer’s toolbox when trying to maximize investments spent on social media and website development: [...]
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