Tag Archive

Maximize Your Social- A Great Primer On Social Media

Published on December 20, 2013 By Jeff

It’s been a pleasure knowing Neal Schaffer over the past several years , following him on the various Social Media platforms, and owning his books. I consider him as one of the foremost authorities in the Social Media area. I’ve never been disappointed in anything he’s done and Maximize Your Social is no exception. In [...]

How A Brick & Mortar Bookstore Makes Selling Books Fun: A Self-published Author’s Account. By Kevin Horgan

Published on December 17, 2013 By Jeff

In the Internet era, so much has been lost due to the lack of personal contact and everything being done online.  It is a genuine pleasure to get out and meet and greet people who buy your product or services. I’ve been quite fortunate as the author of The March of the 18th: A Story of Crippled [...]

29 Powerful Marketing Tools For Social Media Marketing [Infographic]

Published on November 21, 2013 By Jeff

I continue to be amazed at the number of tools that are available for Social Media. To be quite honest with you, it’s tough to keep up, as it seems like a new one is introduced almost on a daily basis. Ian Cleary of Razor Social has done a great job of summarizing some of [...]

Marketing That Makes You Money!

Published on July 9, 2013 By Jeff

  MARKETING THAT MAKES YOU MONEY! I realize it’s not your typical title for a blog post, but after having read David Newman’s book, Do It! Marketing, I’m thoroughly convinced that if you follow a number of the 77 instant-action ideas that David provides that you will see clear benefits to your business and make [...]

Even In The Social Media Era, Business Is Still A Contact Sport

Published on May 13, 2013 By Jeff

 It’s amazing how people tend to become so enamored with Social Media, and all of the benefits attributable to it, that they completely neglect the fact that most businesses rely on contact with other individuals to close the sale. Like football, business is still a contact sport, even in the Social Media era.     [...]

The 9P’s of Marketing- A Framework for the Social Media Era

Published on March 16, 2013 By Jeff

For so many years, those who have been engaged in the marketing profession, have always used the 4P’s as the basic framework for their work in this area. This concept, however, has been challenged in recent years by many Social Media pundits as being irrelevant in this era of two-communication and direct engagement with audiences. [...]

A Grand Slam In Social Business Excellence

Published on January 31, 2013 By Jeff

Regardless of whether you’re a fan of baseball or not, you’re probably aware of what a grand slam is and the significance it can make to a team’s success in running up the score and winning a game. I’d have to say that after reading “The Pursuit Of Social Business Excellence”, by Vala Afshar ( [...]

A 12-Month Plan For Social Media Success In 2013 [Infographic]

Published on January 21, 2013 By Jeff

It’s hard to believe that we’re closing in on the end of January. This month has really passed very quickly. For anyone seriously engaged in marketing and social media, it’s probably seemed like a real blur given the speed at which social media moves. Have you neglected to put a plan in place?   Nevertheless, [...]

The State Of Social Media 2012 [Infographic]

Published on December 23, 2012 By Jeff

As we close out 2012, it is nice to reflect back on what we’ve done over the past year. I’m sure that it has been a year of challenges, but also one of many accomplishments for so many of you. It’s probably nice for an awful lot of us to be able to take the [...]

Mobile Marketing Just Might Be What You Need In 2013, In Addition To Social Media

Published on December 2, 2012 By Jeff

Go Mobile? Everyone else is. Along with Social Media, it’s a tool you’ll want to use in 2013. We  all know how pervasive the use of email and Social Media has been in 2012 with significant increases in the use of the most popular platforms such as Facebook, Twitter, YouTube, and  LinkedIn. We’ve also seen [...]