Tag Archive

The 9P’s of Marketing- A Framework for the Social Media Era

Published on March 16, 2013 By Jeff Sheehan

For so many years, those who have been engaged in the marketing profession, have always used the 4P’s as the basic framework for their work in this area. This concept, however, has been challenged in recent years by many Social Media pundits as being irrelevant in this era of two-communication and direct engagement with audiences. […]