Tag Archive

Maximize Your Social- A Great Primer On Social Media

Published on December 20, 2013 By Jeff

It’s been a pleasure knowing Neal Schaffer over the past several years , following him on the various Social Media platforms, and owning his books. I consider him as one of the foremost authorities in the Social Media area. I’ve never been disappointed in anything he’s done and Maximize Your Social is no exception. In [...]

29 Powerful Marketing Tools For Social Media Marketing [Infographic]

Published on November 21, 2013 By Jeff

I continue to be amazed at the number of tools that are available for Social Media. To be quite honest with you, it’s tough to keep up, as it seems like a new one is introduced almost on a daily basis. Ian Cleary of Razor Social has done a great job of summarizing some of [...]

RIP LinkedIn Signal

Published on July 23, 2013 By Jeff

                                                                                              Like so many other features that I’ve enjoyed [...]

Marketing That Makes You Money!

Published on July 9, 2013 By Jeff

  MARKETING THAT MAKES YOU MONEY! I realize it’s not your typical title for a blog post, but after having read David Newman’s book, Do It! Marketing, I’m thoroughly convinced that if you follow a number of the 77 instant-action ideas that David provides that you will see clear benefits to your business and make [...]

Even In The Social Media Era, Business Is Still A Contact Sport

Published on May 13, 2013 By Jeff

 It’s amazing how people tend to become so enamored with Social Media, and all of the benefits attributable to it, that they completely neglect the fact that most businesses rely on contact with other individuals to close the sale. Like football, business is still a contact sport, even in the Social Media era.     [...]

Let’s Stop The Gaming of LinkedIn- Keyword/Job Title Abuse Run Amuck

Published on April 2, 2013 By Jeff

It’s been a year or so since I published an original blog post on the keyword and job title abuse on LinkedIn, but nothing has changed. In fact, it appears to be getting worse and LinkedIn has failed to do anything about it.  When will LinkedIn wake up and stop people from gaming the system [...]

The 9P’s of Marketing- A Framework for the Social Media Era

Published on March 16, 2013 By Jeff

For so many years, those who have been engaged in the marketing profession, have always used the 4P’s as the basic framework for their work in this area. This concept, however, has been challenged in recent years by many Social Media pundits as being irrelevant in this era of two-communication and direct engagement with audiences. [...]

Personal Branding: A Critical Key For Success In The Social Media Era

Published on March 12, 2013 By Jeff

Whether you like it or not, we are not only in the Social Media Era, but the era of temp or contract work. Whereas this previously had negative connotations, as a recent Fast Company article pointed out, temp is no longer a four-letter word. Unlike years ago when joining a firm meant many years of [...]

Unable To Attend SXSW? Don’t Miss Out!

Published on March 8, 2013 By Jeff

It’d be great to be joining all of the others attending SXSW, but many of us are simply unable to do so for one reason or another. It ‘s hard to say if Austin would even be able to accommodate all of us if we decided to all attend at one time. Many of us [...]

Are You Ready For The 2013 Super Bowl? How About Your Own?

Published on February 2, 2013 By Jeff

WOW! The big game is only a day away. It’s hard to believe. It should be quite the EVENT.  Both the Baltimore Ravens and the San Francisco 49er’s are great teams. It will be very entertaining and enjoyable for anyone, whether you’re a fan of football or not. Just the commercials alone are worth the price of [...]