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Personal Branding: A Critical Key For Success In The Social Media Era

Published on March 12, 2013 By Jeff

Whether you like it or not, we are not only in the Social Media Era, but the era of temp or contract work. Whereas this previously had negative connotations, as a recent Fast Company article pointed out, temp is no longer a four-letter word. Unlike years ago when joining a firm meant many years of [...]

Communication In The Mobile, 160 Character Or Less, World Of Marketing

Published on January 15, 2013 By Jeff

Perhaps not since  the late 1400’s, when Johannes Gutenberg invented the printing press, has communications undergone such a significant change than it has since the introduction and adoption of 160 character text messages. This so-called SMS concept, or more commonly known as text messaging, was first developed in 1984 by Friedhelm Hillebrand and Bernard Ghillebaert as a [...]

Mobile Marketing Just Might Be What You Need In 2013, In Addition To Social Media

Published on December 2, 2012 By Jeff

Go Mobile? Everyone else is. Along with Social Media, it’s a tool you’ll want to use in 2013. We  all know how pervasive the use of email and Social Media has been in 2012 with significant increases in the use of the most popular platforms such as Facebook, Twitter, YouTube, and  LinkedIn. We’ve also seen [...]

Are You A Twitter #Hashtag Hussy?-Guest Blog Post by Sally Hughes

Published on August 22, 2012 By Jeff

While hash tags definitely serve a fine purpose in Twitter-ville inasmuch as they help your fellow tweeps understand what a particular tweet is REALLY about, if you find yourself abusing them, over-using them or – heaven forbid!- actually kinda pimping them, then YOU may in fact be a #Hashtag Hussy … The top ten warning [...]

5 Terrible Tweets…and How to Avoid Them-> Guest Blog Post by Joellyn “Joey” Sargent

Published on August 3, 2012 By Jeff

We’ve all seen them, and you may have even sent some. Trouble inducing tweets have been the undoing of several high-profile people and others you’ll never meet. The media is full of cautionary tales about lost jobs, dashed ambitions and worse, yet somehow these Tweets keep coming.     Just in case you need a refresher, [...]

83 Million Facebook Accounts Are Reportedly Fake- How Many Fake Likes Does That Translate Into?

Published on August 2, 2012 By Jeff

BUY Facebook LIKES. BUY Twitter FOLLOWERS.  How many have seen the rapid proliferation in services selling them? As reported today in Mashable,  some 83 million out of Facebook‘s 955 million monthly user accounts are bogus.  This was revealed in a recent 10-Q filing by Facebook, so it is a matter of public record. The 8.7% [...]

Memorable Olympic Marketing Campaigns From London 2012: Liberty Mutual

Published on July 30, 2012 By Jeff

In a couple of weeks we’ll all be looking back and thinking about the London Olympics. We’ll relive the outstanding events and the accomplishments of the athletes. I can identify with this, as I still have fond memories of the Atlanta 1996 Olympics and vividly recall many of the events that I attended. In addition [...]

Customer Service Response Starts Before Social Media

Published on May 20, 2012 By Jeff

I continue to hear so many people talking about how Social Media is such a great tool for monitoring customer complaints and for responding to them. One of the most prominent in this space is Frank Eliason who led the @comcastcares efforts at Comcast and who just published a book on this topic, “@ Your [...]

In This Social Media Era, How Much Of Your Business Is By Referral? Guest Post By Emile Paradis

Published on February 13, 2012 By Jeff

Even in this era of so much emphasis on Social Media, including Facebook, Twitter, LinkedIn, YouTube and other channels as lead generators, I often hear from people that their new business opportunities still come almost 100% by referral. This is particularly true for small businesses. While 100% may be the goal, usually the real number [...]

7 Predictions For 2012 From Around The Web That I Agree With

Published on January 2, 2012 By Jeff

Having reviewed countless  articles and posts that have focused on predictions for 2012, I thought I’d share a few with you from around the Web that I feel are relevant and which I agree with.- 1)Social Media Will Lose Its Sizzle - as part of a Washington Post article on Tech Predictions for 2012,  this summary contends that [...]